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Track business performance against key competitors at every stage of the product lifecycle.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Liquid Supply Chain
Uncover Service Gaps and Optimize Product Availability
See how one manufacturer restored availability and corrected distribution center service gaps with Liquid Supply Chain™.
The Challenge:
A leading paper CPG brand faced puzzling in-stock declines at a key retail partner despite no product availability issues. The retailer’s footprint spanned the mid-Atlantic and Northeast, serviced by multiple distribution centers, complicating the root cause analysis.
The Turning Point:
Using Circana’s Liquid Supply Chain, which delivers near real-time supply chain intelligence, the manufacturer quickly pinpointed the issue. They were able to:
Localize Insights: The manufacturer identified only two affected regions — both tied to the Northeast distribution center.
Detect Trends: They found other retailers maintained healthy inventory levels, but days of supply were quietly slipping due to service issues at the same distribution center.
Target Action: The manufacturer collaborated with the regional distribution center to improve service and worked with the retailer to temporarily increase safety stock until fixes were in place.
Get unmatched data granularity so you can spot inventory gaps, low days of supply, and risks before they impact sales.
With Liquid Supply Chain, you get:
Store-level sales and inventory data
Your retail network in one view
Data refreshed daily
Item-level sales and inventory data
The Result:
Retailer in-stock rates rebounded. The manufacturer corrected distribution service gaps and restored confidence in supply reliability.
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