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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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THE SINGLE SOURCE OF TRUTH FOR
Pet Care
To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data
Pet Outlet, powered by Circana partner SPINS, gives brands and retailers a comprehensive view of the pet care market so you can quickly understand growth opportunities.
It is the roadmap manufacturers and retailers use to navigate trends and shopper behavior and develop products and assortment that meet changing consumer expectations.
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Industry Experts
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Circana can help your brand grow more.
We help you understand the market landscape and competitive environment, by providing the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data. Learn more by connecting with our industry expert.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data
7 Nov 2025
Insights in Action
E-commerce accounts for over 73% of U.S. CPG omnichannel dollar growth year to date. In the face of a more cautious omnichannel consumer and challenging growth environment, developing integrated omnichannel strategic plans and experiences is table stakes for identifying incremental sales and share opportunities.
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