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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Brian Cornell

Board Member

Brian Cornell is a board member for Circana, appointed in 2026.

Cornell, the Executive Chair of Target’s Board of Directors, brings substantial retail, consumer packaged goods and operational expertise to Circana’s board. He previously served as Target’s CEO for over 11 years. Under his leadership, Target grew into a nearly $100 billion omnichannel retailer with 2,000 U.S. stores, operating a second headquarters location in India as well as global supply chain and sourcing offices. Cornell also spearheaded investments in wages, benefits, team training and development to make Target a destination for top talent and career growth.

Prior to joining Target, Cornell spent more than 30 years in senior leadership positions at companies including Safeway before becoming CEO of Michaels, Sam’s Club, and PepsiCo Americas Foods. He currently serves as chair of The Business Council, is the non-executive chairman of the board for Yum! Brands and previously served on the National Retail Federation’s executive committee. Cornell’s other past public company board service includes The Home Depot, OfficeMax, and Polaris Industries.

Cornell is a World Retail Congress Hall of Fame inductee and a recipient of the John Wooden Global Leadership Award, the Yale Legend in Leadership award, the Columbia Business School Deming Cup for Operational Excellence, “The Visionary” award from the National Retail Federation and Top CEO of the Year recognition by CNN.

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