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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

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Thought leaders giving growth insights.

Consumer insights and buying trends.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Brian Cornell

Board Member

Brian Cornell is a board member for Circana, appointed in 2026.

Cornell, the Executive Chair of Target’s Board of Directors, brings substantial retail, consumer packaged goods and operational expertise to Circana’s board. He previously served as Target’s CEO for over 11 years. Under his leadership, Target grew into a nearly $100 billion omnichannel retailer with 2,000 U.S. stores, operating a second headquarters location in India as well as global supply chain and sourcing offices. Cornell also spearheaded investments in wages, benefits, team training and development to make Target a destination for top talent and career growth.

Prior to joining Target, Cornell spent more than 30 years in senior leadership positions at companies including Safeway before becoming CEO of Michaels, Sam’s Club, and PepsiCo Americas Foods. He currently serves as chair of The Business Council, is the non-executive chairman of the board for Yum! Brands and previously served on the National Retail Federation’s executive committee. Cornell’s other past public company board service includes The Home Depot, OfficeMax, and Polaris Industries.

Cornell is a World Retail Congress Hall of Fame inductee and a recipient of the John Wooden Global Leadership Award, the Yale Legend in Leadership award, the Columbia Business School Deming Cup for Operational Excellence, “The Visionary” award from the National Retail Federation and Top CEO of the Year recognition by CNN.

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