Industries
Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
Resources
History in
the Making
Circana is built on the strong foundation of IRI and NPD, two of the world’s leading market information companies for decades.
John Malec and Gerry Eskin founded IRI in 1979 to track consumers’ behavior and connect it to products those consumers bought at the supermarket. Leveraging first-to-market technology, IRI came to have the largest repository of purchase, media, social, casual, and loyalty data in the industry, using this to drive growth for 5,000 companies across the globe.
NPD was founded in 1966 by Henry Brenner, who developed a system to record consumers’ buying habits through purchase diaries. More than 2,000 companies worldwide would come to rely on NPD to help them measure, predict, and improve performance. NPD offered data, industry expertise, and prescriptive analytics to help its clients understand the retail landscape and prepare for the future.
We Are
Circana™ is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid DataTM technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise.
Who We Are. What We Do.
Our people, coupled with the data and science that power our Liquid Data technology platform, provide objective, precise, actionable analytics. We cover 26 industries for clients across the consumer packaged goods, retail, and manufacturing industries.
We empower clients to measure demand for their products to uncover both risks and opportunities so they know where to focus to accelerate demand for the products they sell. Here’s how:
Data
Through our unmatched data set, state-of-the-art technology, and domain expertise, we’re poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries.
Technology
Liquid Data is one of the most integrated, most customizable, and fastest technology platforms in the industry. And Circana was one of the first in the industry to integrate AI within our technology platform
People
Over 7,000 of the world’s leading brands rely on our team’s deep industry expertise across the retail, consumer packaged goods, and manufacturing industries.
Science
Foresight and innovation are in Circana’s DNA, and this is reflected in our solutions and the way our business operates. Our science is backed by six decades of domain expertise.
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Hear from our team
I love being able to work across all our solutions and products, with our biggest clients, helping them solve the problems they face daily and coming up the most creative solutions we can to deliver against those business issues."
Benjamin
Collaboration Solutions,
USA
What I love the most in my job is that we make lives easier. We do this by being creative, flexible, and challenging ourselves and each other every day. We come up with new ideas, innovate on how we can improve systems and processes. It’s fun to work in an environment where we challenge each other to better serve our clients.
Artashes
Head of Production,
Netherlands
We collaborate with people all across the organization to make solutions as memorable and easy to understand as possible. For my role, I produce training videos, which uses analytical power and creativity - which is such a great combination! I’m so grateful that I get to share the stories of Circana.
Kristal
Product Training,
USA
Our clients make us complete
What we needed was the ability to measure the Covid response, and Circana's Monthly Sensitivities gave us the real time view of the consumer response, allowing us to time align to actions over time.
We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place.
Rich Seifrid
Manager, Advanced Analytics
