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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Liquid Supply Chain

Liquid Supply Chain

No more toggling – sales and inventory data in the same place!

Book a Demo

A single, actionable view of your retailer network.

Circana brings it all together so you can spend more time resolving issues rather than reconciling data. Understand current inventory positioning by retailer, easily compare in-stock rates, and refine forecasting.


  • Zoom in on store-level insights.

  • Zoom out to see across your retailers.

  • Zero in on SKU-level solutions.


Effortlessly consolidate your retail partners’ inventory and sales data to immediately spot inventory gaps, low days of supply, and store-level risks before they impact sales. AI-powered insights surface the areas that matter most so you can accelerate decision-making and action.

*For illustrative purposes only.

Benefits of Liquid Supply Chain

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Impact your performance with access to inventory levels across your retail network — updated daily in a single view. AI-powered insights help you focus on the exact areas that need attention.

Fast

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Unify your retail partners’ inventory data — whether shared directly by you or accessed through our retail network. Effortlessly create, manage, and distribute cross-retailer insights to any destination.

Flexible

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Seamlessly access your integrated model so you can assess how inventory levels, from department to category to item, are impacting sales across multiple retailers in a single view and take action immediately.

Frictionless

Benefits of Liquid Supply Chain

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Fast

Impact your performance with access to inventory levels across your retail network — updated daily in a single view. AI-powered insights help you focus on the exact areas that need attention.

Artboard 1 copy 2.jpg

Flexible

Unify your retail partners’ inventory data — whether shared directly by you or accessed through our retail network. Effortlessly create, manage, and distribute cross-retailer insights to any destination.

Artboard 1 copy 2.jpg

Frictionless

Seamlessly access your integrated model so you can assess how inventory levels, from department to category to item, are impacting sales across multiple retailers in a single view and take action immediately.

Book a Demo

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Want to know more?

Frequently Asked Questions

What is Liquid Supply Chain and how is it different from traditional supply chain solutions?

Liquid Supply Chain is a turnkey solution with AI powered insights that harmonizes data across retailers to deliver daily insights down to the store and item level — without requiring engineering lift.

Who is Liquid Supply Chain designed for?

It’s built for suppliers and manufacturers looking to optimize inventory, reduce shrink, and improve forecasting across multiple retailers.

How can I use Liquid Supply Chain to identify which retailers or stores need attention?

Liquid Supply Chain offers insights to show you what is happening and refine your forecasting assumptions. Within a single view, you will understand which categories and items are thriving or lagging by retailers at the store level, daily. With that clear view, you can quickly deploy resources to the retailers and stores that need the most attention.

How can I plan my inventory and forecasting

Liquid Supply Chain offers insights to not only give you a view of what is happening but refine your forecasting assumptions. Liquid Supply Chain updates key inventory level measures daily at the retailer, store, and item level to ensure you understand what items are selling and which are not. This allows you to plan and ensure you are meeting your customers’ buying needs.

How do I access insights from Circana's Liquid Supply Chain?

Circana offers streamlined onboarding and implementation. Once key information is provided, Circana’s automated harmonization technology is deployed and allows you to access insights. You can then assess retail health and use AI-powered insights to focus on what needs attention.

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