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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI.

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Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

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Uncover the right solution for your business in a few clicks.

Liquid Supply Chain

No more toggling – sales and inventory data in the same place!

Book a Demo

A single, actionable view of your retailer network.

Circana brings it all together so you can spend more time resolving issues rather than reconciling data. Understand current inventory positioning by retailer, easily compare in-stock rates, and refine forecasting.


  • Zoom in on store-level insights.

  • Zoom out to see across your retailers.

  • Zero in on SKU-level solutions.


Effortlessly consolidate your retail partners’ inventory and sales data to immediately spot inventory gaps, low days of supply, and store-level risks before they impact sales. AI-powered insights surface the areas that matter most so you can accelerate decision-making and action.

Benefits of Liquid Supply Chain

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Fast

Impact your performance with access to inventory levels across your retail network — updated daily in a single view. AI-powered insights help you focus on the exact areas that need attention.

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Flexible

Unify your retail partners’ inventory data — whether shared directly by you or accessed through our retail network. Effortlessly create, manage, and distribute cross-retailer insights to any destination.

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Frictionless

Seamlessly access your integrated model so you can assess how inventory levels, from department to category to item, are impacting sales across multiple retailers in a single view and take action immediately.

Book a Demo

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Want to know more?

Frequently Asked Questions

What is Liquid Supply Chain and how is it different from traditional supply chain solutions?

Liquid Supply Chain is a turnkey solution with AI powered insights that harmonizes data across retailers to deliver daily insights down to the store and item level — without requiring engineering lift.

Who is Liquid Supply Chain designed for?

It’s built for suppliers and manufacturers looking to optimize inventory, reduce shrink, and improve forecasting across multiple retailers.

How can I use Liquid Supply Chain to identify which retailers or stores need attention?

Liquid Supply Chain offers insights to show you what is happening and refine your forecasting assumptions. Within a single view, you will understand which categories and items are thriving or lagging by retailers at the store level, daily. With that clear view, you can quickly deploy resources to the retailers and stores that need the most attention.

How can I plan my inventory and forecasting

Liquid Supply Chain offers insights to not only give you a view of what is happening but refine your forecasting assumptions. Liquid Supply Chain updates key inventory level measures daily at the retailer, store, and item level to ensure you understand what items are selling and which are not. This allows you to plan and ensure you are meeting your customers’ buying needs.

How do I access insights from Circana's Liquid Supply Chain?

Circana offers streamlined onboarding and implementation. Once key information is provided, Circana’s automated harmonization technology is deployed and allows you to access insights. You can then assess retail health and use AI-powered insights to focus on what needs attention.

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