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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Benchmark sales against the market.

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Continuously identify growth.

With up to 9x ROI on your media investments.

Deliver 5% sales growth on average.

Recover 5 - 8% of sales usually lost to OOS.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Liquid Supply Chain

No more toggling – sales and inventory data in the same place!

A single, actionable view of your retailer network.

Circana brings it all together so you can spend more time resolving issues rather than reconciling data. Understand current inventory positioning by retailer, easily compare in-stock rates, and refine forecasting.


  • Zoom in on store-level insights.

  • Zoom out to see across your retailers.

  • Zero in on SKU-level solutions.


Effortlessly consolidate your retail partners’ inventory and sales data to immediately spot inventory gaps, low days of supply, and store-level risks before they impact sales. AI-powered insights surface the areas that matter most so you can accelerate decision-making and action.

Benefits of Liquid Supply Chain

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Fast

Impact your performance with access to inventory levels across your retail network — updated daily in a single view. AI-powered insights help you focus on the exact areas that need attention.

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Flexible

Seamlessly unify your retail partners’ inventory data — whether shared directly by you or accessed through our retail network. Effortlessly create, manage, and distribute cross-retailer insights to any destination.

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Frictionless

Seamlessly access your integrated model so you can assess how inventory levels, from department to category to item, are impacting sales across multiple retailers in a single view and take action immediately.

Book a Demo


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Want to know more?

Frequently Asked Questions

What is Liquid Supply Chain and how is it different from traditional supply chain solutions?

Liquid Supply Chain is a turnkey solution with AI powered insights that harmonizes data across retailers to deliver daily insights down to the store and item level — without requiring engineering lift.

Who is Liquid Supply Chain designed for?

It’s built for suppliers and manufacturers looking to optimize inventory, reduce shrink, and improve forecasting across multiple retailers.

How can I use Liquid Supply Chain to identify which retailers or stores need attention?

Liquid Supply Chain offers insights to show you what is happening and refine your forecasting assumptions. Within a single view, you will understand which categories and items are thriving or lagging by retailers at the store level, daily. With that clear view, you can quickly deploy resources to the retailers and stores that need the most attention.

How can I plan my inventory and forecasting

Liquid Supply Chain offers insights to not only give you a view of what is happening but refine your forecasting assumptions. Liquid Supply Chain updates key inventory level measures daily at the retailer, store, and item level to ensure you understand what items are selling and which are not. This allows you to plan and ensure you are meeting your customers’ buying needs.

How do I access insights from Circana's Liquid Supply Chain?

Circana offers streamlined onboarding and implementation. Once key information is provided, Circana’s automated harmonization technology is deployed and allows you to access insights. You can then assess retail health and use AI-powered insights to focus on what needs attention.

View all solutions that

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