Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Industries
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
THE SINGLE SOURCE OF TRUTH FOR
Appliances
Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.
To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Room Air Conditioners, Fans, and Full Size Vacuums Remain Top Performers in Appliances
The top three categories- Room Air Conditioners, Fans, and Full Size Vacuums-maintained their leading positions with no changes in rank compared to the prior period.
Notably, Hand/Stick Vacuums rose one spot to fourth, driven by a substantial 12.8% increase in sales. Specialty Cleaning also advanced two ranks, supported by a 6.4% sales increase. Most other categories showed minimal movement and modest percent changes.
Source: Circana, Liquid AI™,
July, 2025
Data Source:
Point of Sale (POS) Data
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
Featured Solutions
SOLUTION
In today’s complex retail landscape, economic uncertainty and shifting consumer habits make it challenging for manufacturers and retailers to predict and adapt effectively. Circana helps by providing a clear picture of where and how people shop. When you’re making big decisions using data, coverage equals confidence, accuracy means precision, and granularity enhances clarity.
SOLUTION
Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets. With a globally consistent methodology, our AI-driven insights enhance decision-making, uncover optimization opportunities, and fuel stronger and more cost-effective ROI improvements.
Can't find what you're looking for?
We can help.
