THE SINGLE SOURCE OF TRUTH FOR

Media Entertainment

Today’s audience is everywhere – in every room, on every device, on every platform.

Whether streaming or downloading, buying or renting, on the go or on the couch, big screen or phone screen, consumers can watch entertainment anywhere, anytime. With such fragmented viewing behavior, it can be difficult to truly understand audience behavior.

That’s where we come in. We’ve tracked media entertainment behavior for more than 10 years, leading to unmatched insight on your target audiences. We offer deep data, industry expertise, and analytic solutions for studios, content distributors, streaming services, retailers, financial analysts, and others in the entertainment industry. We can help you stay on top of shifting tastes and trends.

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It all starts with

Media Entertainment Industry Experts

John Buffone

Vice President, Industry Advisor, Media Entertainment

Expert Bio

“We’re living in the golden age of TV and video where there are more programming and viewing options than ever before. This level of competition for viewers’ attention makes it critically important to know which services and content are best equip to maximize user engagement.”

Drive Media Entertainment Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

Supply Chain Analytics: Improving Supply Chain Management and Efficiency

1 Apr 2026

Insights in Action

Supply Chain Analytics: Improving Supply Chain Management and Efficiency

Getting products from Point A to Point B might be the traditional goal of retail supply chains, but as the consumer landscape and retail industry continue to undergo a significant transformation and artificial intelligence (AI) advances, the lines are no longer straight, and more points have emerged. Manufacturers, distributors, and retailers connecting the dots strive for efficiency in an often-convoluted environment.

Industry Posts

Featured Solutions for Media Entertainment Brands

Circana offers tailored solutions for every corner of the media entertainment industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.