top of page
Frame 3142.png

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

zip-background.jpg

Quarter-zips are having a moment, and men’s wardrobes are feeling the shift. 👕

Quick Insight

Men's quarter-zip sweatshirts and sweaters are having a moment up 16% YTD, growing twice as fast as last year

Company

Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Frame 3142.png
John Buffone

John Buffone

Vice President, Industry Advisor, Media Entertainment

John Buffone is a vice president and industry advisor for Circana’s Media Entertainment and Connected Intelligence® practices. He brings over 25 years of experience in the consumer research and entertainment industries to his role advising many of the world’s largest media and consumer technology brands. Buffone shares expertise on how connected devices are changing the way consumers use technology at home and on the go. His research focuses on the confluence of streaming media distribution and consumer electronics trends.


Prior to joining the Connected Intelligence team in 2012, Buffone held product and client development director roles for Circana’s Entertainment practice. He led the home video client service team that supported the evolving digital market intelligence needs of major movie studios and video retailers. He also developed the company’s Blu-ray Disc research portfolio, its Digital Video Tracking service, and the Home Automation and Digital Video Distribution Advisory services. A recognized industry thought leader, Buffone is regularly quoted in the press.

Recent Posts from

John Buffone

bottom of page