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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Future of™ Office Supplies is now available

Office Supplies
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THE SINGLE SOURCE OF TRUTH FOR

Office Supplies

The rise of remote working and learning have had a significant impact on the types of office supplies consumers use. At the same time, digital channels have transformed the way people browse, compare, and purchase products.

These profound shifts are creating new challenges for retailers and manufacturers aiming to keep ahead. To help companies navigate this landscape, we provide the broadest and deepest view of the office supplies industry based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Ben Arnold

Ben Arnold

Executive Director, Industry Advisor, Office Supplies

"Industry consolidation, blended retail, digital alternatives, and value-based purchasing methods are among the macro trends reshaping the office supplies market as we know it, and they’re transforming the way consumers browse, compare, and purchase products. As consumers explore new trends, retailers, manufacturers, and businesses alike must fine-tune their category management and marketing programs and pursue collaboration across industry lines to ensure future relevancy and top-of-mind positioning.”

With our best-in-class data, you can:

Assess Key Market Trends
Improve Business Planning
Office Supplies
Develop Effective Promotion Strategies
Explore Consumer Insights

INDUSTRY RANKING

Data Spotlight

Top Office Supplies Categories Hold Steady, with Writing Instruments Showing Growth



There were no changes in rankings among the top ten Office Supplies products for the latest period.


The top three leaders remain Filing & Storage, Writing Instruments, and Coloring & Art. Notably, Writing Instruments saw a substantial sales increase of 4.8% versus the prior period, while Envelopes experienced the largest decline at -5.2%. 


Overall, the category remains stable with only modest shifts in sales performance.

Source: Circana, Liquid AI™,

July, 2025

Data Source: 

Point of Sale (POS) Data

Beauty Market Trends in China: Wellness-inspired Categories Lead Growth

1 Oct 2025

Insights in Action

Skincare remains the cornerstone of China’s beauty e-commerce business, accounting for 68% of total beauty sales. Although skincare growth has slowed in 2025, segments associated with wellness are gaining traction, particularly body care and sun care. 

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Featured Solutions

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Complete Consumer™ gives a 360° view of U.S. buyers by tracking nearly all purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ gives you robust measurement of in-store and online sales, including fulfillment type breaks, across CPG categories.

SOLUTION

Marketing Mix solutions reveal the incremental impact of strategies, helping you make confident, data-backed budget decisions for better ROI.

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