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Sips: Changing Consumer Beverage Preferences

By

Circana

Circana

Nov 18, 2024

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This on-demand webinar covers the rise of NoLo options and the sober-curious revolution, new ingredients and innovation and much more!

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Sips: Changing Consumer Beverage Preferences

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  • Writer: Circana
    Circana
  • Nov 18, 2024
  • 1 min read

Updated: Feb 19, 2025



On-demand Webinar



Quench your thirst for beverage insights!


Circana’s Sally Lyons Wyatt, Cara Loeys, Scott Scanlon, Brooks Berrodin, and Tatiana López Aranzazu tap into trends shaping U.S. consumers’ share of sip in and away from home. 


This on-demand webinar covers:

  • The rise of NoLo options and the sober-curious revolution

  • New ingredients and innovation in alcoholic and nonalcoholic beverages

  • Social media’s influence on personalization and new usage occasions

  • Opportunities across the beverage spectrum







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