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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Data Detective:

OmniMarket Core Outlets

Description

This virtual workshop provides an interactive forum where participants learn to realize the full potential of retailer point-of-sale (POS) scanner data by following the Store Data Sales Equation to understand and analyze key drivers behind changes in base and incremental sales. This course reviews key POS data terms, concepts, and measures, including calculations. Utilizing case studies and actual examples of Circana reports, participants go on to practice uncovering new sales opportunities, assessing distribution, and analyzing promotions and pricing.

Dates:

September 16, 2026
November 4, 2026

Time: 10:00am - 4:00pm US CT

Audience: Sales, Marketing, and Category Management Professionals

Cost: $1,250 per person

Location: Virtual

Fill out the following registration form and a Circana Training Representative will contact you to confirm your registration.

Please note: If there are 0 registrations 7 days prior to the session date, the session will be canceled.

Refund policy: We value your business and ask that you notify us of any cancelation at least 7 days prior to your session date.  Cancellations made with less than 7 days’ notice are non-refundable, however you may transfer funds towards a future session within the same calendar year.

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