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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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Data Detective:

OmniMarket Core Outlets

Description

This virtual workshop provides an interactive forum where participants learn to realize the full potential of retailer point-of-sale (POS) scanner data by following the Store Data Sales Equation to understand and analyze key drivers behind changes in base and incremental sales. This course reviews key POS data terms, concepts, and measures, including calculations. Utilizing case studies and actual examples of Circana reports, participants go on to practice uncovering new sales opportunities, assessing distribution, and analyzing promotions and pricing.

Dates:

January 15, 2025
March 12, 2025
May 14, 2025
July 16, 2025
September 17, 2025
November 12, 2025

Time: 10:00am - 4:00pm US CT

Audience: Sales, Marketing, and Category Management Professionals

Cost: $1,250 per person

Location: Virtual

Fill out the following registration form and a Circana Training Representative will contact you to confirm your registration.

Please note: If there are 0 registrations 7 days prior to the session date, the session will be canceled.

Refund policy: We value your business and ask that you notify us of any cancelation at least 7 days prior to your session date.  Cancellations made with less than 7 days’ notice are non-refundable, however you may transfer funds towards a future session within the same calendar year.

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