Consumer Dining Expectations Grow as the Year Ends

China’s foodservice consumers remained optimistic toward the end of the year. In November, the percentage of consumers who expect to dine out in the next month reached its highest level since July and was even more prominent in Tier 2 cities. This month’s China Consumer Sentiment Study highlights the latest behaviors and attitudes across the foodservice industry.

Highlights:

• Household incomes in November improved better than August and September, especially in Tier 2 cities. 

• Consumers’ expectations to dine out increased for the second consecutive month.

• Compared to other segments, foodservice ranked higher in expectations to increase spending.

• Casual coffee drinking surpassed functional coffee drinking.