Circana’s global beauty industry advisor Larissa Jensen co-authored a Harvard Business Review article with the founders of beauty company Beekman 1802, exploring how brands can accelerate growth by creating emotional resonance through joyful, shareable experiences that elevate everyday moments, evoke nostalgia, and build meaningful community connections.

The article explores a critical theme in today's market: the intersection of data-driven insights and authentic brand storytelling. It argues that the most successful brands do more than sell products; they establish personal connections with their consumers. This is achieved by combining hard data with genuine, human-centric narratives.