New horizons in a changing world

The Wine & Spirits category has a remarkable opportunity to reimagine its future, not just through short-term excitement but by developing new capabilities and skills for the evolving beverage world.

Ananda Roy, Circana’s SVP of Thought Leadership in Europe and CPG Advisor, provides a fresh, independent perspective on the global and European market. His complimentary presentation, which opened the internationally renowned Wine Paris event in February, is available for free download. Thanks to our latest growth insights and advisory on the Wine & Spirits category, the presentation covers:

• Key strategic dimensions: Insights on the wine and spirits category, including global performance, key segments, innovation, pricing, premiumisation, private label, and sustainability.

• 6 specific strategic options: Strategies to disrupt the category code, making it aspirational and ready for a changing world.

• New Horizons: A 5-step process to achieve future growth ahead of the category.

  
  

  In an environment of hundreds of ideas from brand building, sustainability, low/no alcohol, and emerging markets, the presentation closes on a tangible strategic logic that ties it all together.