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Wine & Spirits

By

Ananda Roy

Ananda Roy

Feb 20, 2025

Posted in:

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New horizons in a changing world The Wine & Spirits category has a remarkable opportunity to reimagine its future, not just through short-term excitement but by developing new capabilities and skills for the evolving beverage world. Ananda Roy, Circana’s SVP of Thought Leadership in Europe and CPG Advisor, provides a fresh, independent perspective on the global and European market. His complimentary presentation, which opened the internationally renowned Wine Paris event in February, is...

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Writer: Ananda Roy
Ananda Roy
Feb 19, 2025
1 min read

Updated: Dec 1, 2025

New horizons in a changing world


The Wine & Spirits category has a remarkable opportunity to reimagine its future, not just through short-term excitement but by developing new capabilities and skills for the evolving beverage world.


Ananda Roy, Circana’s SVP of Thought Leadership in Europe and CPG Advisor, provides a fresh, independent perspective on the global and European market. His complimentary presentation, which opened the internationally renowned Wine Paris event in February, is available for free download. Thanks to our latest growth insights and advisory on the Wine & Spirits category, the presentation covers:


  • Key strategic dimensions: Insights on the wine and spirits category, including global performance, key segments, innovation, pricing, premiumisation, private label, and sustainability.

  • 6 specific strategic options: Strategies to disrupt the category code, making it aspirational and ready for a changing world.

  • New Horizons: A 5-step process to achieve future growth ahead of the category.


    In an environment of hundreds of ideas from brand building, sustainability, low/no alcohol, and emerging markets, the presentation closes on a tangible strategic logic that ties it all together.

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Complete the form for your complimentary copy of the report.

About the author

Ananda Roy engages executive leaders at the world’s largest consumer goods brands and retailers on the strategic drivers of category growth. With a strong commercial mindset, he leverages Circana’s extensive data and analytics capabilities and a team of subject-matter experts to accelerate client growth.


Roy is the author of several Circana European CPG thought leadership reports, including Europe’s Innovation Pacesetters, Sustainability Matters: No Plan B, Private Labels: Hiding in Plain Sight, and Demand Signals, Circana’s bi-annual consumer goods categoryreview.


A recognized industry thought leader, Roy is a frequent speaker at industry conferences and events and has delivered opening keynote addresses at several global food and beverage conferences. His perspective is often featured on BBC TV and Radio, SKY and CNBC networks, and in The Financial Times of London, Le Figaro, El Pais, Bloomberg, Reuters, Marketing Week, and leading trade media outlets such as The Grocer and ESM.


Before joining Circana in 2021, Roy held various strategy development and commercial leadership positions in FTSE-25 CPG firms and management consulting and research firms, in addition to early-career roles at two global advertising networks.


Roy has an MBA from the University of Warwick and executive qualifications in Leadership, Innovation, and Advanced Analytics from the Harvard Business School, London Business School, and Cambridge University.

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