Business Outcome Measurement for TikTok Available Today!

By Lisa Kerins, VP Publisher Business Development 

I am pleased to announce that Circana's Sales Effect is now available on TikTok, one of the fastest-growing platforms and publishers in the industry. Working with TikTok, we have verified that the average return on ad spend (ROAS) for the entertainment platform is $2.66 for CPG brands and generates 2.4X more ROAS when compared to the Circana median campaign performance benchmarks. Those kinds of returns deserve a TikTok celebration video!

In my role as leader of the publisher division at Circana, I find TikTok to be a highly engaging partner and look forward to further collaboration. The team at TikTok works hard to help advertisers succeed and I enjoy enabling them to showcase their performance. 

By utilizing Circana's Sales Effect, a turnkey sales lift measurement solution, CPG marketers can measure audience captivation – from the initial TikTok ad exposure to in-person or online purchases.