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CPG Sales Outcomes on TikTok

By

Circana

Circana

Jul 14, 2022

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Working with TikTok, we have verified that the average return on ad spend (ROAS) for the entertainment platform is $2.66 for CPG brands and generates 2.4X more ROAS when compared to the Circana median campaign performance benchmarks...

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  • Writer: Circana
    Circana
  • Jul 14, 2022
  • 1 min read

Updated: Oct 31, 2025

Measure your TikTok sales lift

Business Outcome Measurement for TikTok Available Today!

By Lisa Kerins, VP Publisher Business Development 

I am pleased to announce that Circana's Sales Effect is now available on TikTok, one of the fastest-growing platforms and publishers in the industry. Working with TikTok, we have verified that the average return on ad spend (ROAS) for the entertainment platform is $2.66 for CPG brands and generates 2.4X more ROAS when compared to the Circana median campaign performance benchmarks. Those kinds of returns deserve a TikTok celebration video!


TikTok drives sales outcome for CPG

In my role as leader of the publisher division at Circana, I find TikTok to be a highly engaging partner and look forward to further collaboration. The team at TikTok works hard to help advertisers succeed and I enjoy enabling them to showcase their performance. 


By utilizing Circana's Sales Effect, a turnkey sales lift measurement solution, CPG marketers can measure audience captivation – from the initial TikTok ad exposure to in-person or online purchases.


Jorge Ruiz, TikTok Marketing Science, shares his excitement for helping CPG brands improve their ad effectiveness.




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