top of page
Top Nav.jpg

Solutions

Solutions-bg-image.jpg

Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

Image by Yuhan Du

Liquid AI

Answer your most pressing business questions in a fraction of the time.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

Growth-Insights-header1.jpg

Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Driving CPG Growth Through an Economic Downturn

Posted in:

Category

Circana

Circana Media

Consumer confidence is dipping. Inflation in the basic necessities of food, shelter and energy have been sky-high.

  • Writer: Circana
    Circana
  • Sep 15, 2022
  • 1 min read

Updated: Sep 13, 2024

SUMMARY

Consumer confidence is dipping. Inflation in the basic necessities of food, shelter and energy have been sky-high. And people are also allocating more of their income to home payments as personal savings rates decline and credit-card balances grow. These factors may foretell an economic downturn that could look much different than prior recessions.


This new report from IRI and RBC Capital Markets looks at current trends from the CPG retail perspective and compares them to the 2008 recession to reveal the lessons that CPG manufacturers and retailers can leverage for success in today’s environment. It also examines the playbook that worked for industry giants such as Coca-Cola and Procter & Gamble in the last recession. And it highlights the investments, innovations, revenue management levers, marketing tactics and planning approaches that should be priorities for CPG players today.


Much of this information was presented in IRI’s “Driving CPG Growth Through an Economic Downturn” webinar. A webinar replay is available here.




About the author

View all solutions that

bottom of page