China Consumer Sentiment Study: June 2024 Data

Some of China’s consumers are looking forward to dining out this summer. Others are prioritizing categories like children’s education and traveling. This month’s China Consumer Sentiment Study compares incomes, price sensitivity, and summer expectations for consumers in Top Tier and Lower Tier cities.

Key Insights:

• The tier cities with a higher percentage of consumers with increasing incomes.

• Where restaurants are rising their prices, and how consumers view these increases.

• The main reasons consumers buy from fresh bakeries.

• Comparing the categories for expected increased spending by city tiers.