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OmniGrowth Category Playbook: Move from Insights to Activation

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Anne Zybowski

Vice President, E-Commerce

85% of consumers are omnichannel shoppers. Can you harness this insight to its fullest potential?

  • Writer: Anne Zybowski
    Anne Zybowski
  • Jul 16, 2024
  • 1 min read

85% of consumers are omnichannel shoppers. Can you harness this insight to its fullest potential?


Join us as we continue our OmniGrowth webinar series, aimed to help you to navigate the complexities of the omnichannel universe. Hosted in partnership with firstmovr, our industry experts will provide you with the tools and insights needed to unlock your brand’s potential and increase your sales and share.


In this session, our presenters will:

  • Detail the omni-imperative to move beyond blind basics and supercharge your brand’s incremental growth

  • Unveil the full category playbook to diagnose growth opportunities and move from insight to activation

  • Demonstrate how to build fluency across different data types and metrics to plan consumer-centric omni-activation strategies  

  • Incorporate category and total store dynamics into your 2025 strategic plan


Speakers:


Anne Zybowski, Vice President, E-Commerce, Digital Shelf, Circana

Oskar Kaszbuski, Founder and Chief Growth Officer, firstmovr




About the author

Anne Zybowski leads the development and commercialization of Circana’s innovative Digital Shelf solution. She is a recognized industry expert in e-commerce and omnichannel strategy, digital marketing, digital shelf capabilities, and retail media. She brings to her role more than 20 years of experience in CPG and retail strategy, as well as 15 years as an industry e-commerce and omnichannel pioneer.


Zybowski’s reputation as an industry thought leader began at Kantar, where she was a speaker, trainer, and strategic consultant working with both retailers and brands. She then pivoted to help build Kantar’s global Amazon, e-commerce, and digital shopper practice from scratch. Zybowski subsequently spent six years in multiple e-commerce and omnichannel roles at The Clorox Company, building out sales capabilities, omnichannel relationships with retailer partners, and the digital transformation roadmap. Prior to joining Circana, she spent a year leading omnichannel strategy and a client services team as managing director of an Amazon agency.


Zybowski is a graduate of the Johns Hopkins University and the University of Rochester Simon School of Business.

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