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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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OmniGrowth Category Playbook: Move from Insights to Activation

By

Anne Zybowski

Anne Zybowski

Jul 16, 2024

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85% of consumers are omnichannel shoppers. Can you harness this insight to its fullest potential?

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OmniGrowth Category Playbook: Move from Insights to Activation

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  • Writer: Anne Zybowski
    Anne Zybowski
  • Jul 16, 2024
  • 1 min read

85% of consumers are omnichannel shoppers. Can you harness this insight to its fullest potential?


Join us as we continue our OmniGrowth webinar series, aimed to help you to navigate the complexities of the omnichannel universe. Hosted in partnership with firstmovr, our industry experts will provide you with the tools and insights needed to unlock your brand’s potential and increase your sales and share.


In this session, our presenters will:

  • Detail the omni-imperative to move beyond blind basics and supercharge your brand’s incremental growth

  • Unveil the full category playbook to diagnose growth opportunities and move from insight to activation

  • Demonstrate how to build fluency across different data types and metrics to plan consumer-centric omni-activation strategies  

  • Incorporate category and total store dynamics into your 2025 strategic plan


Speakers:


Anne Zybowski, Vice President, E-Commerce, Digital Shelf, Circana

Oskar Kaszbuski, Founder and Chief Growth Officer, firstmovr




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