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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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OmniGrowth Category Playbook: The Next Chapter of Commerce

By

Circana

Circana

Nov 18, 2024

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So far this year, 86% of all omnichannel dollar growth has come from e-commerce. How can you make the most of this growing space? Join us...

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OmniGrowth Category Playbook: The Next Chapter of Commerce

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  • Writer: Circana
    Circana
  • Nov 18, 2024
  • 1 min read

So far this year, 86% of all omnichannel dollar growth has come from e-commerce. How can you make the most of this growing space?

Join us for the continuation of our successful OmniGrowth webinar series, as we dive deeper into our category playbook to increase your brand’s omnichannel sales and share. Circana and firstmovr will show you how to transform disjointed data and isolated efforts into omnichannel potential.

This session will explore:

  • Which channels are winning, and why

  • The effect of omniconsumer trends on retailer loyalty and how subscriptions are changing shopper behavior

  • Insights on the impact of leading digital shelf causals on sales growth trends

  • Tips and strategies for integrating the omnichannel playbook approach into your 2025 strategic plans

This webinar series is dedicated to empowering brands to thrive in the evolving omnichannel landscape. Set your brand apart with holistic strategy, activation techniques, and digital shelf causal insights.

Speakers:

Anne Zybowski, Vice President, E-Commerce, Digital Shelf, CircanaOskar Kaszbuski, Founder and Chief Growth Officer, firstmovr



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