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OmniGrowth Deep-Dive: Frequency

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Anne Zybowski

Vice President, E-Commerce

In the final installment of the 2023 OmniGrowth webinar series, Circana, firstmovr, and Profitero examine best practices...

  • Writer: Anne Zybowski
    Anne Zybowski
  • Nov 9, 2023
  • 1 min read

On-demand Webinar

How can you encourage shoppers to purchase frequently in an omnichannel world?


In the final installment of the 2023 OmniGrowth webinar series, Circana, firstmovr, and Profitero examine best practices for using omnichannel analytics to identify opportunities. This session discusses and explains: 

  • How brands can leverage the dynamics of online versus in-store frequency to drive incremental growth

  • The OmniGrowth playbook approach to drive repeat purchases, impulse purchases, and new occasions

  • Best practices to build frequency with the right digital shelf levers and retailer capabilities

  • Wrap up the 2023 series and how to drive incremental omnichannel growth using holistic strategy, activation, and digital shelf causal data insights


Speakers:

Anne Zybowski, Vice President, E-Commerce, Digital Shelf, Circana

Andrew Pearl, Vice President, Industry Insights, Profitero

Oskar Kaszbuski, Chief Growth Officer and Co-founder, firstmovr




About the author

Anne Zybowski leads the development and commercialization of Circana’s innovative Digital Shelf solution. She is a recognized industry expert in e-commerce and omnichannel strategy, digital marketing, digital shelf capabilities, and retail media. She brings to her role more than 20 years of experience in CPG and retail strategy, as well as 15 years as an industry e-commerce and omnichannel pioneer.


Zybowski’s reputation as an industry thought leader began at Kantar, where she was a speaker, trainer, and strategic consultant working with both retailers and brands. She then pivoted to help build Kantar’s global Amazon, e-commerce, and digital shopper practice from scratch. Zybowski subsequently spent six years in multiple e-commerce and omnichannel roles at The Clorox Company, building out sales capabilities, omnichannel relationships with retailer partners, and the digital transformation roadmap. Prior to joining Circana, she spent a year leading omnichannel strategy and a client services team as managing director of an Amazon agency.


Zybowski is a graduate of the Johns Hopkins University and the University of Rochester Simon School of Business.

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