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Shell Shock: How Consumers are Reacting to Egg Shortages and Rising Prices

By

Daniel Joyner

Daniel Joyner

Apr 17, 2025

Despite a 68% year-over-year spike in egg prices as of early 2025, consumer demand has remained resilient, with households purchasing more eggs in 2024 compared to 2023. Remarkably, the category continued to post volume growth throughout 2024 and into 2025, even though retail egg prices doubled from their mid-2023 low. This category plays a vital role in driving grocery spending – shoppers who purchase eggs spend significantly more across retail channels. Consumer egg-buying insights...

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Writer: Daniel Joyner
Daniel Joyner
Apr 17, 2025
1 min read

Updated: Nov 25, 2025

Person selecting eggs at the grocery store, buying fresh groceries, Circana.

Despite a 68% year-over-year spike in egg prices as of early 2025, consumer demand has remained resilient, with households purchasing more eggs in 2024 compared to 2023.


Remarkably, the category continued to post volume growth throughout 2024 and into 2025, even though retail egg prices doubled from their mid-2023 low. This category plays a vital role in driving grocery spending – shoppers who purchase eggs spend significantly more across retail channels. 



Consumer egg-buying insights featured in the report:


  • Egg buyers spend over 3x more annually on grocery CPG categories than non-egg buyers.

  • Shoppers are fatigued but receptive to proactive, transparent communication from retailers about the reasons for egg shortages and how they’re working to protect availability and keep prices in check.

  • Egg buyers are more likely to be on “pantry stock-up” trips, buying across categories for other at-home meal categories like fresh bread, milk, fruit, cheese, and vegetables.

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Complete the form copy below to download a complimentary copy of Circana’s Shell Shock report

About the author

Bringing extensive experience in survey and longitudinal panel research, Daniel Joyner has studied consumers’ shopping and purchasing behaviors since joining Circana in 2004. In his two decades with Circana, Joyner has designed and led hundreds of consumer research projects, including new product and package tests, ad messaging and content evaluations, price sensitivity analyses, brand health tracking, and consumer segmentation.


As a previous member of the start-up team for the Checkout receipt panel, Joyner played a pivotal role in developing many first-to-market POS-calibrated longitudinal buyer analytic methodologies. His deep expertise in customer behavior and consumer panel analytics made Joyner a trusted advisor to many brands and retailers, helping them leverage panel research to uncover new growth opportunities and improve their marketing strategies.


Joyner’s research is anchored in the fundamental truth of consumer behavior: Loyalty is fleeting, and brands must constantly innovate to stay relevant. Passionate about transforming the way brands think about their customers, his insights equip brands to adapt, innovate, and thrive in today’s competitive omnichannel marketplace by embracing consumer-first strategies.

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