Despite a 68% year-over-year spike in egg prices as of early 2025, consumer demand has remained resilient, with households purchasing more eggs in 2024 compared to 2023.

Remarkably, the category continued to post volume growth throughout 2024 and into 2025, even though retail egg prices doubled from their mid-2023 low. This category plays a vital role in driving grocery spending – shoppers who purchase eggs spend significantly more across retail channels. 

Consumer egg-buying insights featured in the report:

• Egg buyers spend over 3x more annually on grocery CPG categories than non-egg buyers.

• Shoppers are fatigued but receptive to proactive, transparent communication from retailers about the reasons for egg shortages and how they’re working to protect availability and keep prices in check.

• Egg buyers are more likely to be on “pantry stock-up” trips, buying across categories for other at-home meal categories like fresh bread, milk, fruit, cheese, and vegetables.