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With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more

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Sustainability: The CPG Growth Opportunity 

Joan Driggs

Vice President of Content and Thought Leadership

At 24% unit share of market, the U.S. continues to see sustainability-marketed product growth outperform conventionally marketed products and the category at large, but global markets show that even more growth is attainable.” – Joan Driggs, Vice President, Content and Thought Leadership

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About the author

Joan Driggs is vice president, content and thought leadership for Circana’s CPG/Foodservice team. Her thought leadership serves as a foundation from which Circana teams develop innovative, holistic solutions for clients. This work is frequently showcased during top-to-top client meetings, industry conferences, and webinars. Leading media outlets often cite Driggs’ CPG expertise, and it is integrated into wide-ranging academic and custom studies. Her motto: Make the shopper the hero.

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