Throughout the past several decades, the definitions of health and wellness have expanded with a focus on the growing commitment to self-care. This trend is certain to continue. Across the globe, we have identified more than 55 ways consumers activate their well-being. This report shows how companies can support consumers on their wellness journeys.

Highlights:

• U.S. consumers are most interested in improving their physical and mental well-being.

• More than one-in-three adults who purchase toys for themselves do it to escape reality.

• In the UK, alternative and homeopathic therapies have grown 14.7% in value.

• 29% of Gen Zers and millennials said they look to social media influencers to learn new ways of practicing self-care.

• 29% of consumers said increased energy is a top-three benefit, and 1-in-10 millennials say it’s their number one benefit.