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25-34-year-olds are

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It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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The Durability of Sustainability Amid Inflation

By

Joan Driggs

Joan Driggs

Nov 15, 2023

Sustainability-marketed products continue to grow share against conventionally marketed products, despite high inflation.

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The Durability of Sustainability Amid Inflation

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Writer: Joan Driggs
Joan Driggs
Nov 15, 2023
1 min read

Updated: May 2, 2025

On-demand Webinar

Sustainability-marketed products continue to grow share against conventionally marketed products, despite high inflation. Research by Circana and NYU Stern Center for Sustainable Business shows that sustainability matters – increasingly – across all generations and it shows in purchase behavior. Learn the impact of inflation on both conventionally and sustainability-marketed products and what motivates shoppers as they navigate the store. As consumer demand for sustainable options continues, so do expectations that manufacturers, brands and retailers will showcase their commitment to sustainability. 






Speakers:

Joan Driggs, Vice President, Thought Leadership and Content, Circana

Randi Kronthal-Sacco, Senior Scholar, Marketing & Corporate Outreach, NYU Stern Center for Sustainable Business




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