The Canadian quick service restaurant (QSR) market is undergoing a significant transformation. Once dominated by major chains, smaller QSR operators are emerging as growth and innovation drivers.

Highlights:

• Smaller QSR operators are leading unit growth and expanding their footprint more rapidly than major chains.

• Gen Z and ethnic communities exert considerable influence on foodservice trends, favoring authentic global cuisine and brands aligned with their values.

• The rise of global cuisine acts as a powerful competitive advantage for smaller chains that offer authentic flavors major chains often struggle to replicate.

• Digital innovation, including online ordering and digital marketing, gives smaller operators an edge.

• Smaller chains and independents are mastering the art of on-premises dining experiences, tapping into consumers’ desire for more sociable and unique meal occasions.