Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Posted in:
Category
Updated: Jan 21
According to Circana’s latest TV Switching Study, 14.2 million households reported cancelling an SVOD service after the TV series or movie they signed up for ended. The three most common cancellation reasons were all cost related.
John Buffone is a vice president and industry advisor for Circana’s Media Entertainment and Connected Intelligence® practices. He brings over 25 years of experience in the consumer research and entertainment industries to his role advising many of the world’s largest media and consumer technology brands. Buffone shares expertise on how connected devices are changing the way consumers use technology at home and on the go. His research focuses on the confluence of streaming media distribution and consumer electronics trends.
Prior to joining the Connected Intelligence team in 2012, Buffone held product and client development director roles for Circana’s Entertainment practice. He led the home video client service team that supported the evolving digital market intelligence needs of major movie studios and video retailers. He also developed the company’s Blu-ray Disc research portfolio, its Digital Video Tracking service, and the Home Automation and Digital Video Distribution Advisory services. A recognized industry thought leader, Buffone is regularly quoted in the press.
