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Top Trends in Fresh: Leveraging Current Food & Beverage Trends for Fresh Food Opportunities

Jonna Parker

Principal II, Fresh Foods Client Insights Group

Fresh foods are firmly at the intersection of this transformation, impacting shoppers, growers, shippers, manufacturers, retailers, and foodservice providers.

  • Writer: Jonna Parker
    Jonna Parker
  • May 27
  • 1 min read

This year is characterized by unprecedented shifts in consumer behavior and macroeconomic disruptions. 

Fresh foods are firmly at the intersection of this transformation, impacting shoppers, growers, shippers, manufacturers, retailers, and foodservice providers. This webinar will analyze how consumers adapt their purchasing habits in response to economic uncertainties and affordability challenges.


In this session, industry experts from FMI and Circana will: 

  • Examine how pricing pressures and economic uncertainty influence consumer shopping habits 

  • Reveal generational responses to key macrotrends in food & beverage and identify opportunities for fresh foods 

  • Uncover strategies for suppliers and retailers to navigate current challenges by focusing on fresh food-driven occasions, from holidays to everyday meals 

  • Explore immediate actions fresh foods manufacturers and retailers can take this summer 


This webinar is the second in Circana and FMI’s webinar series in 2025. The session is ideal for brands and retailers competing in the fresh foods space.


Speakers:

Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana

Kelly Krumholz, Perimeter Client Insights Consultant, Circana

Rick Stein, Vice President, Fresh Foods, FMI




About the author

Jonna Parker has been an innovator in the fresh foods space for nearly two decades, driving the evolution of consumer-centric decision making and big-data analytics throughout the perimeter. Since joining Circana in 2016, Parker has led the development of fresh foods with a focus on bringing the big-data power enjoyed by CPG departments and manufacturers to the fresh perimeter departments. She also spearheaded the development of the Integrated Fresh solution, which  harmonized all food and beverage code types across Circana’s Liquid Data platform. Integrated Fresh modernized food and beverage sales data into a single easy-to-use tool, becoming the industry’s system of record and a 2020 SIIA CODiE Award finalist for business technology.


A top industry thought leader, Parker regularly contributes content to and is quoted in trade publications such as Produce Business, The National Provisioner, Winsight Grocery Business, and CSP Magazine. She has also been a speaker on fresh food industry trends and strategies at several top industry events and has partnered with FMI as a cohost of Top Trends in Fresh webinar series for more than 5 years. Progressive Grocer named her a Top Woman in Grocery in 2021 and 2023.

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