In this webinar, Circana and FMI will discuss how Gen Z and young millennials are inherently different. Learn what you need to consider in any future-looking strategy for fresh foods to win now and well beyond.

This one-hour session will explore:

• Why the middle of this decade will be a changing of the guard requiring balance between today and tomorrow’s consumers

• How and what younger generations buy today within fresh foods

• The fundamental ways younger consumers think, act, eat, and shop — and why waiting for them to change those habits is unlikely

• Ideas for growing fresh foods in new ways among younger consumers, especially with many influencers and fast-moving trends

Speakers:

Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana

Kelly Krumholz, Perimeter Client Insights Consultant, Circana

Rick Stein, Vice President, Fresh Foods, FMI