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Understanding the Resilience of SNAP Shoppers

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Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort...

  • Writer: Sally Lyons Wyatt
    Sally Lyons Wyatt
  • Nov 12, 2024
  • 1 min read

Despite continued economic pressures, Supplemental Nutrition Assistance Program (SNAP) participants have demonstrated resilience over the past year. Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort.

 

This on-demand webinar covers:
  • SNAP household participation and spend compared to non-SNAP households

  • Top-ranked categories and channels among SNAP households

  • Performance of private brands versus name brands among SNAP and non-SNAP consumers

  • Category strategies that can assist retailers with the right assortments at the right price in the right stores

  • Ways to make affordable meals possible for SNAP consumers throughout the year





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