top of page
Top Nav.jpg

Solutions

Solutions-bg-image.jpg

Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Growth Consulting

Make better strategic decisions.

NCSolutions (NCS) has joined Circana!

With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more

With Circana, You Can.

Resources

purple-gradient2.jpg
Spend-Tracker-Thumbnail.png

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our industry and thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

Growth-Insights-header1.jpg

Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Posted in:

Category

Understanding the Resilience of SNAP Shoppers

Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort...

  • Writer: Sally Lyons Wyatt
    Sally Lyons Wyatt
  • Nov 12, 2024
  • 1 min read

Despite continued economic pressures, Supplemental Nutrition Assistance Program (SNAP) participants have demonstrated resilience over the past year. Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort.

 

This on-demand webinar covers:

  • SNAP household participation and spend compared to non-SNAP households

  • Top-ranked categories and channels among SNAP households

  • Performance of private brands versus name brands among SNAP and non-SNAP consumers

  • Category strategies that can assist retailers with the right assortments at the right price in the right stores

  • Ways to make affordable meals possible for SNAP consumers throughout the year





About the author

Sally Lyons Wyatt is the leading global consumer packaged goods and foodservice industry advisor. She is a go-to expert and frequent keynote speaker on future-forward consumer and retail insights, industry trends, and a multitude of topics related to F&B, Nonfood, sustainability, emerging categories, and more. Lyons Wyatt also leads a global team of industry experts. She is frequently quoted about the latest trends and insights in national business media outlets such as The Today Show, The Wall Street Journal, CNBC, Financial Times, and leading CPG trade media publications.


In her prior role as EVP and practice leader for Circana’s Global CPG division, Lyons Wyatt drove integrated client initiatives and managed the company’s center store and produce account teams. She has more than 30 years of industry expertise in partnering with Fortune 500 clients. She leverages Circana data to optimize a wide range of strategies with clients – from consumer and media to merchandising and supply strategies. Lyons Wyatt is a two-time “Top Women in Grocery” recipient and a proud executive sponsor of Circana’s Early Career Professionals Business Resource Group.

View all solutions that

bottom of page