- Circana
- 1 day ago
- 2 min read
Personalisation is the key to building authentic one-to-one relationships with customers, enhancing selling strategies, and curating brand experiences. By capitalising on real-time consumer data such as browsing behaviour, purchase history, and demographic information, retailers can accurately predict consumer preferences and deliver tailored shopping experiences. This approach not only drives performance but also fosters customer loyalty and trust.
A great personalized experience can become essential to a customer's life, reshaping their relationship with a brand and even an entire category. With up to 95% of buying decisions influenced by our subconscious mind, imagine the possibilities when personalisation strategies are underpinned by advanced data analytics. Brands and retailers can anticipate and fulfil consumer desires with unrivalled hyperpersonalized experiences.
Personalized commerce encompasses every customer touchpoint, building stronger relationships and allowing brands to stand out in a crowded market. It demonstrates how your brand values customers as individuals, enhancing brand affinity and advocacy . Additionally, it provides valuable, real-time insights into consumer behaviour, critical for in-the-moment purchases or pivots.
As technology evolves, the potential for personalisation is endless. Enhanced customer engagement, increased sales and revenue, improved customer retention, and data-driven decision-making are just a few benefits. However, it's crucial to balance personalisation with consumer privacy and ethics. Brands must prioritise transparent data practices, obtain explicit consent from consumers, and ensure compliance with regulations.
The future of personalized commerce is already here. Winning brands and retailers are investing in hyperpersonalisation, voice commerce, and AR/VR technologies to deliver real-time, context-aware experiences 13 14 15 16. These advancements enable brands to anticipate consumer needs and provide personalized offers and recommendations, enhancing the overall shopping experience.
To maximise customer lifetime value, leverage omnichannel-enabled, data-driven technology to personalise the experience and build trust. Circana's Liquid AI™ technology delivers cross-industry data, integrated AI capabilities, and advanced analytics in a single, open platform. This ensures more engaging, relevant, and satisfying shopping experiences for customers, ultimately driving growth and loyalty.
Unlock the full potential of personalized commerce and stay ahead of the competition. Download the report now to discover how Circana's Liquid AI™ technology can transform your brand's personalisation strategies and drive sustained growth and loyalty.
