Peeling back the layers of media’s complex landscape reveals the core of our Measurement and Targeting Unplugged series: a commitment to uncovering more effective and accessible ways to target and measure media.

We hear from Carl Carter, SVP Media & Analytics EMEA, who shares a perspective on how combining calibrated methods, can deliver measurable success. 

Download our latest paper, The Symphony of Strategy with Unified Marketing Measurement, in which Carl draws comparisons between media measurement strategy and an orchestra harmonizing multiple approaches.

Listen to a short introduction from Carl about the challenges faced by marketing professionals and why a more unified measurement approach could be the solution.