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Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Product Training

A robust curriculum to address a variety of training needs.
Comprehensive and flexible learning options for all experience levels.

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Extract the full value of our solutions through a balanced and blended learning approach.

Training content spanning our portfolio of solutions

Whether just getting started in Unify+™, or looking to upskill your analytic acumen, we have the content for you.

A blended approach to training on your schedule

Choose from a blend of instructor-led live sessions and on-demand training videos based on what works for your schedule and how you like to learn.

Training that drives results

Circana’s training approach helps you get started or upskill your knowledge in minutes.

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On-demand Learning

An extensive library of self-paced training content available to all users.

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Instructor-led Training

Interactive sessions covering the latest in Circana technology and data. 

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Data Detective Workshops

Live, interactive workshops to learn about key data terms, measures, and concepts to maximize the actionability of your data.

Client Testimonials

I thought I was knowledgeable on Circana until I did the learning plan – so insightful.

Excellent course, very easy to follow along. The demonstration was a fantastic way to help me connect the dots on how each data set is utilized.

The learning plan was so helpful in understanding how to navigate the Unify+ platform.

Loved the structure of the training, and that training reinforced learnings as well as how we’d use the system day to day.

Training was good, organized. Provided a lot of great navigation examples & explanations.

Thank you! The content was really insightful and conveyed complex information in a simple and accessible way.

View all solutions that

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