New Product Pacesetters and the Commitment to Innovation: Strengthening CPGs and Consumer Connections 

Led by speakers Lisa Maas, Principal and Practice Lead and Joan Driggs, VP of Content and Thought Leadership, this webinar takes an in-depth look at how 2024’s New Product Pacesetters are fueling growth in an evolving CPG market. Learn how these new launches are reshaping the landscape, addressing consumer desires for wellness-focused solutions, and leveraging trusted brands to drive engagement and loyalty. From high-protein claims to functional benefits, this webinar explores the trends, challenges, and opportunities that define CPG innovation.

Highlights:

• 25.2% of consumers identify as early adopters, down two percentage points from 2021. While inflation may be a factor, this might be a call to action for marketers.

• With the price gap between food sourced from restaurants and retail widening, consumers look to bring the restaurant experience into the home through co-branded products.

• New Product Pacesetters contributed 28% to overall store sales growth in 2024, showcasing the importance of breakthrough products.

• High-protein claims and products with functional benefits remain top of mind for consumers focused on health and convenience.