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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Circana Solves

Complete coverage means solving any challenge through superior solutions.

From fragmented, tribal consumer behaviors to budget pressure, Circana can help you succeed in an increasingly competitive market with:

Complete coverage and the most accurate data and cross-industry insights

Demand accelerators for retailer partnerships, media targeting and activation, analytics, and superior talent

With Liquid Data®, the industries leading technology platform, you can quickly identify new opportunities and spark growth

Benefit from superior generative AI to increase effectiveness in decision-making

Join more than 7,000 clients and partners worldwide

Why Circana

Superior Technology

Liquid Data®, the industry’s leading technology platform, to quickly identify new opportunities and spark growth

Demand Accelerators

Retailer partnerships, media targeting and activation, advanced analytics,
and superior talent

Complete Coverage

The most accurate data and cross-industry insights for a 360-degree understanding of the Complete Consumer™

Featured Products

Client Testimonials

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FAQs

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We’ll Show You How to Transform
Complexity into Clarity


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