We measure
and accelerate demand.

Measure everything, everywhere.

We measure demand so our clients understand where they have risks and opportunities.

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Accurate Answers

Uncover the why behind the what. Answer every question across consumer purchasing with reliable and diverse data, covering retailer and consumer views.

Integrated Platform

View your custom hierarchies the way you want to see them with our connected decisioning platform. Consistent delivery leads to faster, more actionable insights.

Expert Partners

Our industry experts are strategic partners who help you push your business beyond insights across CPG, general merchandise, foodservice, media, and retail.

Our Solutions Measure Demand

Market

Complete Market

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

Store Audit

AI-powered image recognition + POS data join to turn in-store merchandising conditions, space productivity, & shelf execution into insights.

Complete Beauty

Complete Beauty® solution offers a holistic view of the beauty world, combining mass & prestige POS data for manufacturers & retailers.

Complete Food & Beverage

Complete Food & Beverage® solution unites retail, CPG, foodservice & consumption data to track in one place what people eat & drink.

Consumer

Complete Consumer

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

Survey

Our surveys reveal the why behind the buy, linking shopper feedback to verified purchase behavior for fast insights at any product stage.

National Eating Trends

National Eating Trends® data captures what consumers eat & drink daily—covering numerous categories, sources, & situations at home and away.

Complete Beauty

Complete Beauty® solution offers a holistic view of the beauty world, combining mass & prestige POS data for manufacturers & retailers.

CREST

CREST® data tracks consumption behaviors & market share, showing trends in spend, demographics & attitudes to understand restaurant habits.

Complete Food & Beverage

Complete Food & Beverage® solution unites retail, CPG, foodservice & consumption data to track in one place what people eat & drink.

Capture exponential growth.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Innovation

Insights for the most up-to-date category narrative, continuously identify growth with +/-10% accuracy.

Concept Testing

Our Concept Testing solution reveals the best ideas, packaging, and pricing, using real shopper data to predict and secure market success.

Hendry Market Structure

Hendry® Market Structure analyzes cross-category shopper behavior, revealing attributes, claims, and benefits that drive incremental growth.

Growth Predictor

Our Growth Predictor uses real shopper data, forecasting, and custom simulations to spot winning ideas worth investing in.

Test and Control

Circana’s AI-powered Test & Control quantifies in-store change impact, using store-level POS data for smarter rollout decisions.

Consumer Decision Tree

Tell a stronger retail story with our Consumer Decision Tree, revealing loyalty drivers, decision-making factors, and competitive insights.

Marketing

Deliver up to 9x ROI on your media investments (when using Circana Audiences, Media Lift, and In-Flight Optimization together).

Measurement

Maximize the Impact of Every Media Dollar With Precise Measurement Tools

NCS Optimization

An NCS legacy solution, now part of Circana. See what’s landing, what’s lagging, and adjust your campaign strategy mid-flight.

NCS Measurement

Circana* Sales Effect studies reveal how creative, audience, and media choices directly influence incremental sales.*f/k/a NCSolutions

Retail Media

Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS.

Complete Audiences

Complete Audiences™ finds high-value audiences using demographic, behavioral, and real purchase data, boosting ROI up to 6x.

Liquid Mix

Liquid Mix™ is an AI-driven, self-serve tool that measures ROI, analyzes media spend impact, and finds optimization opportunities.

NCS Enablement

NCS's CPG Insights Stream turns raw data into actionable intelligence, delivering scalable purchase insights for clean rooms and data lakes.

NCS Targeting

NCS's Targeting uses real purchase data to reach likely buyers, boosting campaign efficiency and reducing wasted audience spend.

Marketing Mix

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

Media Lift

Our Media Lift™ solution measures post-campaign outcomes, determining how media exposure drives incremental behavior, efficiency, and sales

Analytics

Pricing, trade promotion, forecasting, and assortment solutions deliver 5% sales growth on average with enhanced, actionable insights for strategic planning and execution.

Future of

Our Future of™ services provide a 3-year outlook, combining market prediction, consumer survey, and expert analysis to help you prepare.

Growth Consulting

Our Growth Consulting solution is a project-based model with hands-on support to bring your category and brand strategies to life.

Forecasting

Our Forecasting services help you set data-backed demand targets for smarter planning and quicker steps toward growth.

Assortment

Circana’s Assortment solution optimizes product mix by category, store, and geography to improve shelf efficiency and drive sales growth.

Price & Promotion

Circana’s Pricing & Promotion solutions use store-level data and AI to set pricing strategies and quantify elasticity and promo efficiency.

Supply Chain

Increase visibility to get ahead of inventory issues before they start and typically recover 5 - 8% of sales usually lost to OOS.

On-Shelf Availability

Our On-Shelf Availability solutions help prevent shelf disruptions and shopper loss by enabling fast, corrective action.

Liquid Supply Chain

Liquid Supply Chain™ uses AI insights to give suppliers near-real-time, cross-retailer visibility, spotting risks and inventory gaps early.

Stay on the leading edge of innovation with solutions built to capture the next wave of opportunity.

This portfolio connects proven solutions from across our ecosystem—consumer insights, pricing models, innovation frameworks, forecasting scenarios, and media targeting strategies—into a cohesive offering. It’s designed to help businesses identify growth opportunities by understanding macroeconomic and consumer behavior shifts more clearly and comprehensively.

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Understanding How Tariffs Impact Global Consumer Behavior

Hispanic Consumer Shopping Behavior Analysis and Data-backed Strategies

Circana's Insights on GLP-1s and Their Impact on Consumer Spending

Superior Technology

Our industry-leading Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform. It’s customizable to meet your unique business needs and future-proof your strategy. Robust self-service capabilities track opportunities, and AI/ML-driven recommendations and alerts inform your decision-making.

Liquid AI

Developed with the sole purpose of answering our client’s most pressing business questions.

Liquid Data Collaborate

An end-to-end solution integrating critical data and analytics for a single source of truth.

Liquid Data Engage

Curated best practice reports and guided analysis for swift action on challenges.

Liquid Data Go

Market, retailer, and consumer insights designed exclusively for small CPG businesses.

NCSolutions is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you.

With our advanced targeting, optimization, measurement, and clean room solutions, you can maximize every media dollar you spend, improve your advertising ROI, and get more clarity about your consumers.

How we can help you

NCS Optimization

An NCS legacy solution, now part of Circana. See what’s landing, what’s lagging, and adjust your campaign strategy mid-flight.

NCS Measurement

Circana* Sales Effect studies reveal how creative, audience, and media choices directly influence incremental sales.*f/k/a NCSolutions

NCS Enablement

NCS's CPG Insights Stream turns raw data into actionable intelligence, delivering scalable purchase insights for clean rooms and data lakes.

NCS Targeting

NCS's Targeting uses real purchase data to reach likely buyers, boosting campaign efficiency and reducing wasted audience spend.

Find the option that best fits your needs.

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Helping brands track growth with clarity

Discover why 7,000 brands choose Circana

Case Studies

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View all solutions that

Measure Demand

Accelerate Demand

Resources

CPG Consumer Spend Tracker

Liquid Data
Go

Industries

Solutions

NCSolutions
is now part of Circana!

Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year.

So ... Turkey or Ham?

Company

We measure
and accelerate demand.

Measure everything, everywhere.

Accurate Answers

Integrated Platform

Expert Partners

Our Solutions Measure Demand

Market

Consumer

Capture exponential growth.

Innovation

Marketing

Analytics

Supply Chain

Stay on the leading edge of innovation with solutions built to capture the next wave of opportunity.

Superior Technology

NCSolutions is now part of Circana!

How we can help you

Find the option that best fits your needs.

Helping brands track growth with clarity

Ready?

INTRODUCING THE
Future of Media
Movement

CPG Consumer Spend Tracker

Liquid Data Go

NCSolutions is now part of Circana!

Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year.

So ... Turkey or Ham?

We measure and accelerate demand.

Capture exponential growth.

Innovation

Marketing

Analytics

Supply Chain

Superior Technology

NCSolutions is now part of Circana!

How we can help you

Find the option that best fits your needs.

Helping brands track growth with clarity

Ready?

Liquid Data
Go

NCSolutions
is now part of Circana!

We measure
and accelerate demand.