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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Download our weekly U.S. consumer packaged goods sector monitoring report.

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Which-Jeans-purple2.jpg

Which Jean Type Do You Prefer?

Apparel is always evolving, and denim’s leading the charge.

Women’s low-rise denim sales jumped +132% in the 30 weeks ending August 2, 2025, vs. last year.

So ... Which Jean Type Do You Prefer?

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LATEST INSIGHT
Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX 2025

The Automotive Aftermarket continues to demonstrate remarkable resilience in the face of economic headwinds, remaining one of the strongest performers among general merchandise industries tracked by Circana, as consumer behaviors evolve, the brands recognized this year have shown exceptional agility and commitment — earning their place among the industry’s top growth leaders.

SOLUTION SELECTOR
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We cover $5.8T in global sales, 26 industries, 2,000 categories in over 500,000+ stores. We've got you covered.

INDUSTRY RANKINGS
Industry Ranking

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