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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Paul Gagnon

Paul Gagnon

Vice President, Industry Advisor, Consumer Technology

Paul Gagnon is an industry advisor and thought leader for Circana’s Consumer Technology practice. His nearly three decades in the consumer electronics (CE) industry has included roles at retail, manufacturing, and CE market research companies. Gagnon has advised companies at all levels of the CE value chain, including component manufacturers, OEMs, brands, retailers, and media companies. He regularly provides insight and analysis to senior leaders on market performance, key trends, future outlooks, and best-in-class strategies for growth and market leadership.


Prior to joining Circana, Gagnon was a senior research director at Omdia, where he led a global team of analysts covering the CE market and supply chains. He previously held positions at IHS Markit, DisplaySearch, Hitachi, and Circuit City.


Gagnon holds an MBA and bachelor’s degree in Business from San Diego State University.

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