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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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360° View of Social Commerce

360° View of Social Commerce

Finally Know What’s Working on TikTok Shop

9MM Items Tracked
300K Shops Selling
$40MM+ Average Sales Per Day
Ready to Harness Your Brand’s Social Commerce Potential?


Measure, discover, and analyze what matters with the most comprehensive TikTok Shop solution available. Fill out the form below to learn more!

Translate Trends into Business

Maximize your brand’s success with Circana’s Social Commerce solution, built to help you thrive in the fast-moving world of TikTok Shop. Access daily sales, engagement, and share metrics for every product and shop so you can fine-tune strategies for growth and ensure your brand stands out. With automated insights and standardized performance tracking, you get the clarity and control to drive new growth, safeguard your brand’s reputation, and capitalize on every opportunity in social commerce.

*For illustrative purposes only.

Unlock Your Brand’s Full Potential on TikTok Shop

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Spot Trends and Innovation Opportunities

Discover new and fast-growing products and understand shopper trends that signal market opportunities.

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Track Shop Performance

Analyze how different sellers are capturing market share, including 1P vs. 3P seller splits, shop badges, and sales by shop.

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Measure Product Performance

Identify top selling brands and items by category, monitor new product launches, and compare your performance to the competition.

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Monitor Price and Promo

Assess item and shop level pricing, most promoted products, and price impact on sales.

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Demystify Engagement

Connect sales with engagement by quantifying how consumers are responding to your products and shops.

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…And More with Adhoc Analysis

Access deep granularity by day, item, or shop to answer your most critical business questions on demand.

Ready to Harness Your Brand’s Social Commerce Potential?


Measure, discover, and analyze what matters with the most comprehensive TikTok Shop solution available. Fill out the form below to learn more!

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Turn Blind Spots into Breakthroughs

As shoppers continue to embrace this evolving channel, social commerce has only increased market complexity. That no longer needs to be an obstacle. Brands can connect sales to engagement, close attribution gaps, and gain visibility into this rapidly growing competitive landscape with daily insights, automated use cases, and standardized product and shop attributes. Gain clarity so you can act with confidence – try Circana’s Social Commerce solution today.

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