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Future of™ Apparel is now available
THE SINGLE SOURCE OF TRUTH FOR
Apparel
It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.
To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.
We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.
Join more than 7,000 clients and partners worldwide
It all starts with
Apparel Industry Experts
“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”
Drive Apparel Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Apparel Sales Leaders Hold Steady; Socks and Underwear Gain Ground
The top three categories - Tops, Bottoms, and Outerwear -maintained their rankings in the current 4-week period.
Socks and Underwear improved their ranks, each moving up one spot, while Intimates and Dresses each dropped by one. Notably, Dresses and Tailored Clothing saw substantial declines in sales, with percent changes of -9.7% and -9.4% respectively. Overall, most categories experienced a decrease in sales compared to the prior period.
Source: Circana, Liquid AI™,
December, 2025
Data Source:
Point of Sale (POS) Data
Featured Solutions for Apparel Brands
Circana offers tailored solutions for every corner of the apparel industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
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Complexity into Clarity
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