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B2B Technology

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Industry Experts

Mike Crosby

Executive Director, Industry Analyst, B2B / B2C Technology

Expert Bio

"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1%-3% during that period."

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INDUSTRY RANKING

Data Spotlight

PC and Security Lead, Business Apps Drop in Latest 4-Week Sales Rankings

Total BTO PCs maintained the top spot, while Total PCs rose to 2nd, overtaking Business Applications, which fell from 2nd to 4th with a substantial -22.9% decline in sales. Security moved up to 3rd, showing a strong 7.9% increase.

Other notable shifts:
Networking Devices climbed two spots to 6th, and Cloud Infrastructure and Platform as a Service dropped from 7th to 9th with a -10.1% decrease. The top three leaders are now Total BTO PCs, Total PCs, and Security.

Source: Circana, Liquid AI™,

March, 2025

Data Source:

Point of Sale (POS) Data

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