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It feels like having your own media analyst with up to a 45x return on investment... read more
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Future of™ B2B Tech is now available
THE SINGLE SOURCE OF TRUTH FOR
B2B Technology
Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.
Our industry-leading technology platform, Unify+™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.
As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.
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Industry Experts
"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1%-3% during that period."
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Top 3 Tech Categories Hold Steady;
Notable Growth in Networking Devices
The top three leaders - Security, Business Applications, and Total BTO PCs -maintained their rankings from the prior period. Networking Devices rose from rank 8 to 7, showing a substantial 9.6% increase in sales, the highest growth among all categories. In contrast, Cloud Infrastructure and Platform as a Service experienced a significant decline of -9.0%. Most other categories saw minimal rank changes and modest percent shifts.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data
30 Oct 2025
Insights in Action
Where, when, and how people watch television have changed over the past several years, and so have advertising campaigns airing on a broader array of traditional and digital channels. As marketers weigh their investments, they are ultimately (and rightly) driven by the need to measure the real effectiveness of their TV advertising – how the needle actually moved on sales versus simple purchased exposure. Today, it’s possible to accurately gauge the success of a campaign and identify...
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