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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Understanding the Resilience of SNAP Shoppers

By

Sally Lyons Wyatt

Sally Lyons Wyatt

Nov 12, 2024

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Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort...

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  • Writer: Sally Lyons Wyatt
    Sally Lyons Wyatt
  • Nov 12, 2024
  • 1 min read

Despite continued economic pressures, Supplemental Nutrition Assistance Program (SNAP) participants have demonstrated resilience over the past year. Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort.

 

This on-demand webinar covers:
  • SNAP household participation and spend compared to non-SNAP households

  • Top-ranked categories and channels among SNAP households

  • Performance of private brands versus name brands among SNAP and non-SNAP consumers

  • Category strategies that can assist retailers with the right assortments at the right price in the right stores

  • Ways to make affordable meals possible for SNAP consumers throughout the year





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About the author

Sally Lyons Wyatt is the leading global consumer packaged goods and foodservice industry advisor. She is a go-to expert and frequent keynote speaker on future-forward consumer and retail insights, industry trends, and a multitude of topics related to F&B, Nonfood, sustainability, emerging categories, and more. Lyons Wyatt also leads a global team of industry experts. She is frequently quoted about the latest trends and insights in national business media outlets such as The Today Show, The Wall Street Journal, CNBC, Financial Times, and leading CPG trade media publications.


In her prior role as EVP and practice leader for Circana’s Global CPG division, Lyons Wyatt drove integrated client initiatives and managed the company’s center store and produce account teams. She has more than 30 years of industry expertise in partnering with Fortune 500 clients. She leverages Circana data to optimize a wide range of strategies with clients – from consumer and media to merchandising and supply strategies. Lyons Wyatt is a two-time “Top Women in Grocery” recipient and a proud executive sponsor of Circana’s Early Career Professionals Business Resource Group.

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