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Pokémon was the

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In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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2025 CPG Growth Leaders: How Small Brands Are Winning

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Circana

Mar 16, 2026

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Learn how Milo’s Tea Company achieved multi-year growth in a highly competitive CPG market.

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2025 CPG Growth Leaders: How Small Brands Are Winning

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  • Writer: Circana
    Circana
  • 10 hours ago
  • 1 min read

Smaller CPG brands are gaining share faster than ever. Innovation, digital discovery, and evolving consumer expectations are creating new opportunities for challenger brands.

 

In this Circana webinar, Sally Lyons Wyatt and Cara Loeys reveal the companies that made the 2025 CPG Growth Leaders list for small manufacturers.

 

You’ll also hear from Dan Weingart, Chief Growth Officer at Milo’s Tea Company, about how Milo’s drove sustained growth through product authenticity, distribution expansion, and strategic innovation.


What You’ll Learn

  • The methodology behind Circana’s Growth Leaders rankings

  • Market trends shaping growth for emerging brands

  • How Milo’s expanded distribution and household penetration

  • Why product authenticity and trust drive repeat purchase

  • The role of innovation, AI, and omnichannel retail in growth


Featured Speaker

Dan Weingart

Chief Growth Officer, Milo’s Tea Company


See how high-growth brands scale in today’s competitive CPG environment.

Complete the form to watch the full webinar.

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