Growth in CPG is harder than ever. Slower volume, intense competition, and changing consumer behavior are forcing companies to rethink their strategies.
In this Circana webinar, Sally Lyons Wyatt and Cara Loeys reveal the companies that earned a place on the 2025 CPG Growth Leaders list and share the strategies that helped them outperform the market.
You’ll also hear directly from executives at Freshpet and Georgia-Pacific about how they drove growth through innovation, distribution expansion, and consumer-focused marketing.
What You’ll Learn
How Circana identifies CPG Growth Leaders
Key trends shaping CPG performance in 2025
Growth strategies from Freshpet and Georgia-Pacific
How innovation, e-commerce, and marketing drive demand
What winning brands are planning for 2026
Featured Speakers
Laura Knebusch – SVP Marketing & CX, Georgia-Pacific
Jake Trainor – VP Marketing, Freshpet
