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Pokémon was the

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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2025 CPG Growth Leaders: Strategies from Top Manufacturers

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Circana

Mar 16, 2026

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Hear how leading brands like Freshpet and Georgia-Pacific drove growth in one of the most competitive CPG markets in years.

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2025 CPG Growth Leaders: Strategies from Top Manufacturers

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  • Writer: Circana
    Circana
  • 10 hours ago
  • 1 min read

Growth in CPG is harder than ever. Slower volume, intense competition, and changing consumer behavior are forcing companies to rethink their strategies.

 

In this Circana webinar, Sally Lyons Wyatt and Cara Loeys reveal the companies that earned a place on the 2025 CPG Growth Leaders list and share the strategies that helped them outperform the market.

 

You’ll also hear directly from executives at Freshpet and Georgia-Pacific about how they drove growth through innovation, distribution expansion, and consumer-focused marketing.


What You’ll Learn

  • How Circana identifies CPG Growth Leaders

  • Key trends shaping CPG performance in 2025

  • Growth strategies from Freshpet and Georgia-Pacific

  • How innovation, e-commerce, and marketing drive demand

  • What winning brands are planning for 2026


Featured Speakers

  • Laura Knebusch – SVP Marketing & CX, Georgia-Pacific

  • Jake Trainor – VP Marketing, Freshpet

Watch the webinar to learn how top manufacturers are winning in today’s CPG market.

Fill out the form to access the full session.

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