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Which Jean Type Do You Prefer?

Apparel is always evolving, and denim’s leading the charge.

Women’s low-rise denim sales jumped +132% in the 30 weeks ending August 2, 2025, vs. last year.

So ... Which Jean Type Do You Prefer?

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OmniGrowth Playbook: Accelerate Omnichannel Leadership

  • Writer: Anne Zybowski
    Anne Zybowski
  • May 3, 2024
  • 1 min read

Updated: May 2

On-demand Webinar

This webinar, hosted in partnership with firstmovr and Profitero, reveals how to overcome disparate data and measurements to unlock your brand’s omnichannel potential and increase your sales and share.

  • Use our new OmniGrowth Playbook to drive profitable growth through holistic omnichannel strategies.

  • Move beyond blind basics to activate the power of unique, integrated insights.

  • Measure your business with the right balance of leading and lagging metrics.

  • Review category case studies and best practices for activation.


Speakers:

Anne Zybowski, Vice President, E-Commerce, Digital Shelf, Circana

Chris Perry, Chief Learning Officer and Co-founder, firstmovr

Andrew Pearl, Vice President, Industry Insights, Profitero




Anne Zybowski

Vice President, E-Commerce

We discuss how to overcome disparate data and measurements to unlock your brand’s omnichannel potential and increase your sales and share.

About the author

Anne Zybowski leads the development and commercialization of Circana’s innovative Digital Shelf solution. She is a recognized industry expert in e-commerce and omnichannel strategy, digital marketing, digital shelf capabilities, and retail media. She brings to her role more than 20 years of experience in CPG and retail strategy, as well as 15 years as an industry e-commerce and omnichannel pioneer.


Zybowski’s reputation as an industry thought leader began at Kantar, where she was a speaker, trainer, and strategic consultant working with both retailers and brands. She then pivoted to help build Kantar’s global Amazon, e-commerce, and digital shopper practice from scratch. Zybowski subsequently spent six years in multiple e-commerce and omnichannel roles at The Clorox Company, building out sales capabilities, omnichannel relationships with retailer partners, and the digital transformation roadmap. Prior to joining Circana, she spent a year leading omnichannel strategy and a client services team as managing director of an Amazon agency.


Zybowski is a graduate of the Johns Hopkins University and the University of Rochester Simon School of Business.

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