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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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OmniGrowth Playbook: Accelerate Omnichannel Leadership

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Circana

May 4, 2024

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We discuss how to overcome disparate data and measurements to unlock your brand’s omnichannel potential and increase your sales and share.

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OmniGrowth Playbook: Accelerate Omnichannel Leadership

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  • Writer: Anne Zybowski
    Anne Zybowski
  • May 4, 2024
  • 1 min read

Updated: May 2, 2025

On-demand Webinar

This webinar, hosted in partnership with firstmovr and Profitero, reveals how to overcome disparate data and measurements to unlock your brand’s omnichannel potential and increase your sales and share.

  • Use our new OmniGrowth Playbook to drive profitable growth through holistic omnichannel strategies.

  • Move beyond blind basics to activate the power of unique, integrated insights.

  • Measure your business with the right balance of leading and lagging metrics.

  • Review category case studies and best practices for activation.


Speakers:

Anne Zybowski, Vice President, E-Commerce, Digital Shelf, Circana

Chris Perry, Chief Learning Officer and Co-founder, firstmovr

Andrew Pearl, Vice President, Industry Insights, Profitero




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