top of page
Frame 3142.png

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

zip-background.jpg

Quarter-zips are having a moment, and men’s wardrobes are feeling the shift. 👕

Quick Insight

Men's quarter-zip sweatshirts and sweaters are having a moment up 16% YTD, growing twice as fast as last year

Company

Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Frame 3142.png

Socks Make for a Fun Filled Holiday Season

By

Maria Rugolo

Maria Rugolo

Dec 1, 2022

Posted in:

Category

Socks are the top-gifted apparel item during the holiday season

Solution-area_edited.jpg

Est. Read Time:

2

mins

You're reading:

Socks Make for a Fun Filled Holiday Season

Like it? Share it!

In This Article

Link
Link
Link
  • Writer: Maria Rugolo
    Maria Rugolo
  • Dec 1, 2022
  • 2 min read

With Santa being pulled in many directions this time of year, I tend to give him a break by filling my family’s Christmas stockings. Candy canes, chocolates, and lotto scratch-offs always make their way in, along with another popular item . . . socks!


Socks are the top-gifted apparel item during the holiday season, traditionally selling almost double the units of shirts and sleepwear, according to NPD Consumer Tracking data.


It’s no surprise that consumers look to give things they know people will put to good use. In fact, 64% of U.S. adults tend to wear socks at home. While only 22% wear just socks, a third pair them with other footwear like slippers (16%), shoes (13%), or slides (8%), according to the NPD Omnibus Survey.


Beyond gifting, we can also expect self-purchasing of socks for the holidays; one-third of consumers say they need to replenish their socks this winter. After jeans, socks are the second most sought-out apparel item consumers plan to replace, which bodes well for socks placed near the checkout counter — one-third of socks that were purchased for the buyer’s own use were bought on impulse during the fourth quarter of last year.


Casual socks are the most popular styles, with sales growing 5% so far this year, versus 2021. These are your everyday, basic socks that play up comfort over style or performance, which is perfect for the 64% of consumers who wear socks while lounging at home.


While alleviating Santa from his stocking stuffer duties, I will be secretly hoping a few pairs find their way into my own stocking this year. If not, I’ll be sure to have a few extra on hand, just in case. Happy Holidays!


Subscribe to the latest content from Circana
Add a Title

About the author

Maria Rugolo is a director and industry analyst within Circana’s apparel thought leadership team, where she drives insights and addresses industry challenges using deep analysis and expertise. Rugolo joined Circana in 1999 as an analyst of retail and consumer fragrance information. In 2011, she moved into a fashion apparel role where she manages several key fashion clients while keeping a pulse on the apparel industry.


Rugolo presents industry trends to manufacturers, retailers, and key apparel industry associations, including state-of-the-industry presentations and white space opportunity analyses. She also is a frequent contributor to top trade publications such as WWD, Vogue Business, and The New York Times.


Rugolo has an MBA in Marketing and bachelor’s degrees in both Marketing and International Business from Hofstra University.

View all solutions that

bottom of page