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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Industry rankings vs. previous data period.

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Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Maria Rugolo

Maria Rugolo

Director, Industry Analyst, Fashion Apparel

Maria Rugolo is a director and industry analyst within Circana’s apparel thought leadership team, where she drives insights and addresses industry challenges using deep analysis and expertise. Rugolo joined Circana in 1999 as an analyst of retail and consumer fragrance information. In 2011, she moved into a fashion apparel role where she manages several key fashion clients while keeping a pulse on the apparel industry.


Rugolo presents industry trends to manufacturers, retailers, and key apparel industry associations, including state-of-the-industry presentations and white space opportunity analyses. She also is a frequent contributor to top trade publications such as WWD, Vogue Business, and The New York Times.


Rugolo has an MBA in Marketing and bachelor’s degrees in both Marketing and International Business from Hofstra University.

Recent Posts from

Maria Rugolo

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