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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Industry rankings vs. previous data period.

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Consumer insights and buying trends.

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

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Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Maria Rugolo

Maria Rugolo

Director, Industry Analyst, Fashion Apparel

Maria Rugolo is a director and industry analyst within Circana’s apparel thought leadership team, where she drives insights and addresses industry challenges using deep analysis and expertise. Rugolo joined Circana in 1999 as an analyst of retail and consumer fragrance information. In 2011, she moved into a fashion apparel role where she manages several key fashion clients while keeping a pulse on the apparel industry.


Rugolo presents industry trends to manufacturers, retailers, and key apparel industry associations, including state-of-the-industry presentations and white space opportunity analyses. She also is a frequent contributor to top trade publications such as WWD, Vogue Business, and The New York Times.


Rugolo has an MBA in Marketing and bachelor’s degrees in both Marketing and International Business from Hofstra University.

Recent Posts from

Maria Rugolo

Top 10 Movies

1985

Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

14 Apr 2026

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A World of Difference: What Sustainability-Driven Shifts Mean for Brands and Retailers

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Earth Month may serve as a reminder of the significance of sustainability, but new insights show that sustainability is a continuous focus for many people and businesses.

14 Apr 2026

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Precision Strategies for Growing Brands: Using Data to Pinpoint Perfect Store Locations for Product Launches

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Getting a product on a store shelf is a major milestone for any scaling brand, but determining the exact shelves that set the stage for success is crucial.

14 Apr 2026

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Top 10 Books

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Adult genre fiction is dominating the bestsellers in 2026 so far, with particular strength across science fiction, thrillers, and romance. Page-to-screen adaptations and licensed IP are also proving to be reliable drivers of top-ten performance.

14 Apr 2026

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Top 10 Video Games

70207

February video game content spending was flat when compared to February 2025, at $4.0B. Non-mobile subscription content spending increased by 27% compared to a year ago, offsetting the declines experienced across other content segments.

14 Apr 2026

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To Mom, With Love:  Trendspotting Mother’s Day 2026

94

In a 2025 Circana survey, more than half of consumers (57%) reported that they planned to celebrate Memorial Day by getting together with a few close friends or extended family members, and 56% said that they intended to barbecue or cook on an outdoor grill.

13 Apr 2026

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Plant-based food and drink hits €16.3bn in Europe, but still just 2.4% of FMCG sales, new Circana analysis reveals

211

Demand is being driven by everyday shoppers, not just historical consumers of plant-based products. Only around 11% of Europeans identify as vegan or vegetarian but identifying as flexitarian has grown to 31% in 2024, up from 21% in 2023, making it the key force behind the category’s growth.

10 Apr 2026

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Circana Announces 2025 U.S. CPG Growth Leaders

367

Winning today means putting the consumer first and staying authentic. Brands that build real trust and offer clear value are connecting deeply with shoppers and building lasting loyalty in a highly competitive space.

9 Apr 2026

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The Feeling’s Mutual: How Pet Wellness Benefits Both Pets and Their Humans

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74% of people who have a dog or cat said that it contributes to their overall mental health.

8 Apr 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.

8 Apr 2026

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Sustainability in U.S. CPG: Inside the Consumer Mindset

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One out of every $4 in U.S. CPG is spent on sustainably‑marketed products, highlighting sustainability as a key driver of both consumer choice and overall market growth.

8 Apr 2026

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Unlock the Secrets of Top-Performing Brands: Circana's 2025 U.S. CPG Growth Leaders Report

386

Find out exactly how the fastest-growing consumer packaged goods companies are winning market share and driving sales in 2025.

8 Apr 2026

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4 Consumer Trends Shaping the Future of Private Label

330

If physical and digital shelves are competitive arenas, the home field advantage is real. Private label players continue to rack up points, as consumers seek both value and quality in many forms.

7 Apr 2026

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TV’s Next Chapter: Navigating a Commerce-Driven Era of Media

77

In this Circana webinar, industry leaders explore how TV is transforming into a more accountable, performance-driven channel — and what it takes to succeed in this new landscape.

7 Apr 2026

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How to Leverage Audience Targeting Insights for Upfront/NewFront Buying

94

TV was once referred to as a box. Now, it’s a storefront.

3 Apr 2026

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Consumers More Open to Change

165

Lifestyle spending has taken on new meaning and importance for retail, and a great deal of these shifts are a result of the Covid-19 pandemic. In 2020, significant lifestyle changes were universally forced on consumers. Those forced changes went through an evolution over the past five years, and in many cases, they have set down roots — becoming a new way of life.

3 Apr 2026

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Snack Unwrap: The New Era of Function, Fuel & Fun

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How Snacking Is Evolving—and Where Growth Comes Next

2 Apr 2026

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Circana Names Hélène Bouffard Chief People Officer as Company Elevates Its AI and Talent Agenda

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"I’m excited to join Circana at such a defining moment. the organizations that will thrive in the coming years are those that integrate people strategy directly into their AI and business transformation agendas. Circana has bold ambitions, and I look forward to partnering with the leadership team to further build the talent, skills, and culture that will fuel sustained growth."

2 Apr 2026

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Circana Launches Liquid Activation Solution to Help Marketers Build and Activate Purchase-Based Audiences in Minutes

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Our Liquid Activation solution transforms the way marketers approach audience creation. By seamlessly integrating diverse data assets — including insights from all channels of trade, food service, and receipt panels — brands and agencies can move swiftly from rich consumer understanding to precise audience activation. This innovation empowers our clients to connect with high-value consumers across industries with exceptional speed and accuracy.

2 Apr 2026

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Gut Instinct: Why the Focus on Fiber is a Long-Term Trend

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Consumer interest in fibermaxxing is more than a fleeting fad. It reflects the overall approach to holistic, preventative health and signals that consumers are increasingly sophisticated in their approach to diet and wellness.

1 Apr 2026

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