You may not be able to judge a book by its cover, but you can gauge trends in the book industry based on rich data and expert analysis. Circana’s latest insights, based on its BookScan point-of-sale data, e-commerce information, and forecasting tools, show that although ongoing macroeconomic headwinds are impacting discretionary spending on books, there are pockets of growth for publishers and retailers.

In a recent webinar, Circana’s Brenna Connor, director and industry analyst, U.S. books, shared key book market trends emerging during the first quarter of 2026 and predictions for the short-term future. Those trends point to current and future consumer sentiments and behaviors as they decide what to pick up and read in a crowded and competitive entertainment environment.

Truths in Nonfiction

In nonfiction, Circana’s research reveals consumer interest in story-driven, emotionally-relieving nonfiction, such as books focusing on humor, hobbies, and true crime. Books dedicated to crafting, journaling, adult coloring, and puzzles are also gaining popularity as people turn back to hands-on activities.  

The Great Escape in Fiction

In adult fiction, escapist and speculative genres such as science fiction, horror, and Japanese-influenced manga graphic novels are performing well. Manga is the strongest category of the total print book market, posting a 45% gain in unit sales in the first quarter of 2026.

Big with Littles

Although there are declines across adult fiction and nonfiction genres, the children’s book market remains a bright spot, fueled by strong demand for activity-based, interactive, and faith-based books. Young adult sales are pacing behind the children’s market in growth, but it’s likely some young adult readers are reading up into adult, particularly in growth segments like manga and sci-fi.

Screening Out the Noise

In some cases, books are filling the void for consumers who are looking for alternatives to screen time. Circana’s data from the first quarter of 2026 affirms growth across screen-free categories, including guided journals, needlework, puzzle books, coloring books, and logic/brain teasers. As educators and parents seek to pull back on screen time for children, the children’s book market is poised to receive more attention, too.

To get more insights into the book industry’s performance and outlook, click here.