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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Industry rankings vs. previous data period.

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REPORTS & ANALYSIS

How to Perform a Competitive Conversion Analysis

Use these tips, tools, and step by step instructions to understand opportunities and threats of your competitive landscape.

Teams that take advantage of

Share of Wallet Analysis

Competitive Intelligence

To monitor and anticipate competitor strategies, product offering, pricing, marketing, and more.

Marketers

To understand customer acquisition, retention, churn, and loyalty performance against competitors.

Category Management

To track drivers behind market share wins and losses across categories and brands against competitors.

What are the benefits of

Share of Wallet Analysis

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Business questions answered by

Share of Wallet Analysis

​

What buyer demographic segments switch from me to my competitors?
How well do I convert buyers compared to my competitors?
What are they buying?
How much are they spending?
Where are my buyers spending when they’re not spending with me?

Step by Step Process

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Define objectives.

Set goals and prioritize conversion KPIs like penetration, buyer acquisition rate, retention rate, and share of wallet.

Identify real-world competitors.

Approach the analysis with an open mind and acknowledge your actual market rivals shown in share reporting.

Study drivers.

Assess what tactical levers competitors pulled across category mix, pricing, geographic assortment etc.

Insights related to

Share of Wallet Analysis

Types of data needed to complete

Share of Wallet Analysis

Receipt Panel Data

Point-of-Sale Data

Already have the data?

Organize it with this template.​

View all solutions that

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