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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
Teams that take advantage of
Share of Wallet Analysis
Competitive Intelligence
To monitor and anticipate competitor strategies, product offering, pricing, marketing, and more.
Marketers
To understand customer acquisition, retention, churn, and loyalty performance against competitors.
Category Management
To track drivers behind market share wins and losses across categories and brands against competitors.
What are the benefits of
Share of Wallet Analysis
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Business questions answered by
Share of Wallet Analysis
What buyer demographic segments switch from me to my competitors?
How well do I convert buyers compared to my competitors?
What are they buying?
How much are they spending?
Where are my buyers spending when they’re not spending with me?
Step by Step Process
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Define objectives.
Set goals and prioritize conversion KPIs like penetration, buyer acquisition rate, retention rate, and share of wallet.
Identify real-world competitors.
Approach the analysis with an open mind and acknowledge your actual market rivals shown in share reporting.
Study drivers.
Assess what tactical levers competitors pulled across category mix, pricing, geographic assortment etc.
Types of data needed to complete
Share of Wallet Analysis
Receipt Panel Data
Point-of-Sale Data
Already have the data?
Organize it with this template.
