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Teams that take advantage of
Share of Wallet Analysis
Competitive Intelligence
To monitor and anticipate competitor strategies, product offering, pricing, marketing, and more.
Marketers
To understand customer acquisition, retention, churn, and loyalty performance against competitors.
Category Management
To track drivers behind market share wins and losses across categories and brands against competitors.
What are the benefits of
Share of Wallet Analysis
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Business questions answered by
Share of Wallet Analysis
What buyer demographic segments switch from me to my competitors?
How well do I convert buyers compared to my competitors?
What are they buying?
How much are they spending?
Where are my buyers spending when they’re not spending with me?
Step by Step Process
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Identify real-world competitors.
Approach the analysis with an open mind and acknowledge your actual market rivals shown in share reporting.
Define objectives.
Set goals and prioritize conversion KPIs like penetration, buyer acquisition rate, retention rate, and share of wallet.
Study drivers.
Assess what tactical levers competitors pulled across category mix, pricing, geographic assortment etc.
Already have the data?
Organize it with this template.
Types of data needed to complete
Receipt Panel Data
Point-of-Sale Data
Share of Wallet Analysis
