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Complete Market

Pokémon was the

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Company

Resources

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry.

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Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

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Webinars

FEATURED

Share of Sip: Mapping the Beverage Evolution

Sustainability in U.S. CPG: Inside the Consumer Mindset

TV’s Next Chapter: Navigating a Commerce-Driven Era of Media

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Insights Hub

FEATURED

Keep Your Eye on the Ball - Connect fan engagement to real-world spending

Retail Media Strategy: Trends, Insights, and What’s Next

Wooden bowl filled with mixed nuts and dried fruit on wooden surface

Eating Patterns in America: Understanding Today’s Dynamic Food and Beverage Landscape

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Series

Blog Shopper Series: Unpredictable Shoppers. Predictable Success.

A Collective View of Global Beauty Market Trends

Reports

Our report templates can be used in many different roles. You can download the report templates that best fit what you're looking for, and filter by the role that best fits your needs.