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Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Which Jean Type Do You Prefer?

Apparel is always evolving, and denim’s leading the charge.

Women’s low-rise denim sales jumped +132% in the 30 weeks ending August 2, 2025, vs. last year.

So ... Which Jean Type Do You Prefer?

Company

Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Popular searches

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Eco Retail Insights Created in Partnership with NYU Stern

Annual Retail Sustainability Reports

Consumers may have been affected by macroeconomic circumstances including still-elevated inflation and overall uncertainty over the past few years, but they aren’t putting the brakes on their attention to sustainability. In fact, Circana’s research shows that shoppers are seeking out sustainability-marketed products and have fueled double-digit growth in such items over the past five years. Because people prioritize the various attributes of sustainability in different ways, brands and retailers can use Complete Consumerdata to determine what matters most to their consumers and deliver on their needs and interests. In these compelling, comprehensive reports created by Circana and New York University’s Stern Center for Sustainable Business, learn how environmental, economic and social trends have evolved and how tapping into today’s insights leads to more engagement and, ultimately, more wins for business, people and the planet.

3 Jun 2025

At 24% unit share of market, the U.S. continues to see sustainability-marketed product growth outperform conventionally marketed products and the category at large, but global markets show that even more growth is attainable.” – Joan Driggs, Vice President, Content and Thought Leadership

20 Jun 2023

Consumers are demonstrating their willingness to spend more for sustainable products

13 Sept 2022

77% of consumers believe sustainability is important when selecting products to buy, up from 69% in 2021.

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Join Circana’s community of forward-thinking marketers and strategists. Subscribe to receive exclusive sustainability updates, data-driven trend analysis, and expert commentary

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