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Eco Retail Insights Created in Partnership with NYU Stern
Annual Retail Sustainability Reports

Consumers may have been affected by macroeconomic circumstances including still-elevated inflation and overall uncertainty over the past few years, but they aren’t putting the brakes on their attention to sustainability. In fact, Circana’s research shows that shoppers are seeking out sustainability-marketed products and have fueled double-digit growth in such items over the past five years. Because people prioritize the various attributes of sustainability in different ways, brands and retailers can use Complete Consumerdata to determine what matters most to their consumers and deliver on their needs and interests. In these compelling, comprehensive reports created by Circana and New York University’s Stern Center for Sustainable Business, learn how environmental, economic and social trends have evolved and how tapping into today’s insights leads to more engagement and, ultimately, more wins for business, people and the planet.
At 24% unit share of market, the U.S. continues to see sustainability-marketed product growth outperform conventionally marketed products and the category at large, but global markets show that even more growth is attainable.” – Joan Driggs, Vice President, Content and Thought Leadership
3 Jun 2025

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