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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Eco Retail Insights Created in Partnership with NYU Stern

Annual Retail Sustainability Reports

Consumers may have been affected by macroeconomic circumstances including still-elevated inflation and overall uncertainty over the past few years, but they aren’t putting the brakes on their attention to sustainability. In fact, Circana’s research shows that shoppers are seeking out sustainability-marketed products and have fueled double-digit growth in such items over the past five years. Because people prioritize the various attributes of sustainability in different ways, brands and retailers can use Complete Consumerdata to determine what matters most to their consumers and deliver on their needs and interests. In these compelling, comprehensive reports created by Circana and New York University’s Stern Center for Sustainable Business, learn how environmental, economic and social trends have evolved and how tapping into today’s insights leads to more engagement and, ultimately, more wins for business, people and the planet.

3 Jun 2025

At 24% unit share of market, the U.S. continues to see sustainability-marketed product growth outperform conventionally marketed products and the category at large, but global markets show that even more growth is attainable.” – Joan Driggs, Vice President, Content and Thought Leadership

20 Jun 2023

Consumers are demonstrating their willingness to spend more for sustainable products

13 Sept 2022

77% of consumers believe sustainability is important when selecting products to buy, up from 69% in 2021.

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